Billions of dollars are spent on Black Friday and the holiday shopping season. Ever wonder which retailers take in the most dollars? Which Black Friday deals attract the most buyers? How these shoppers pay for their purchases? Who shops online vs. in-store? Or why some shoppers skip Black Friday altogether? InfoScout has the answers.
Unlike other consumer purchase panels, InfoScout has the ability to provide shopper and retailer insights the minute the holiday shopping season begins. Check out some of our sample data and analysis below.
We've been doing this for awhile now and we're ready to make some (data-backed) assumptions on how Black Friday 2016 is going to play out.
Which date will overshadow Black Friday? What will drive consumer electronics purchases? What's the Amazon effect on Black Friday? Stay tuned for our predictions!
Which retailers will win the coveted first stop of the holiday shopping trip? How will that change with shoppers across the US?
How does purchase behavior and brand loyalty differ from younger, single Millennials to older, married-with-children Millennials?
Is Black Friday a phenomenon reserved for lower income shoppers? Are higher income individuals staying home and shopping online?
We got a read on Walmart's top selling items by analyzing the first 15,000 Walmart receipts uploaded on Thanksgiving night and Black Friday.
We saw where GenX and Millennial video game dollars went by segmenting buyers by age group and comparing 2014 and 2015 data.
Using receipt data and triggered surveys, we analyzed what happens when shoppers research online before visiting stores.
The day after Black Friday, we sent real-time surveys to Black Friday defectors to understand why they skipped, and how they plan to complete their holiday shopping.
Days before Black Friday, we surveyed our panelists about pre-Black Friday shopping. Within 24 hours, we had a clear picture of holiday shopping trends.
This Black Friday we followed up on a 2014 mobile payment method analysis to see if mobile payments are becoming common purchase behavior.
Hours after Black Friday, our data (42,000 shopping trips) suggested a challenging holiday season for major retailers.
We analyzed 6,300 Thanksgiving Day shopping trips at major retailers to see if "Grey" Thursday is worthy of the name "Black" Thursday.
We used Black Friday as an opportunity to analyze Apply Pay sentiment and usage by surveying our iPhone 6 users.
Black Friday insights are powered by InfoScout's ability to capture real-time purchase data, and survey those same shoppers to understand why they made (or didn't make) a purchase.
Receipts collected over the course of Black Friday tell us what the shopper purchased, when, where, and how they paid. Trigger surveys sent throughout the holiday season reveal the shopper's intent and thought process.
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. These receipts include both physical store receipts, and online e-receipts from multiple channels and retailers. The combination of real-time omnichannel data, real-time trigger based surveys, and a representative consumer panel allow us to quickly provide insights on major shopping events like Black Friday.
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