Billions of dollars are spent on Black Friday and the holiday shopping season. Ever wonder which retailers take in the most dollars? Which Black Friday deals attract the most buyers? How these shoppers pay for their purchases? Who shops online vs. in-store? Or why some shoppers skip Black Friday altogether? InfoScout has the answers.
Black Friday 2016 has started, and we've already surveyed thousands of shoppers! Check out predictions and pre-Black Friday analysis below.
We surveyed this year's Black Friday defectors to measure the top reasons why they skipped 2016, and did a comparison between the 2016 and 2015 reasons.
We examined 40,000 receipts received between Thanksgiving Day and mid-day Black Friday to make an early read of what's selling fast at Walmart.
Guess what item sold the most units at Costco on Black Friday. It’s not exactly something you normally give as gift … click to find out what it was!
We surveyed shoppers the weekend before Black Friday to get a read on how, when, and where shoppers plan to shop.
This year Super Saturday could pass Black Friday as the busiest shopping day in three top metro markets. You won't be shocked at who's driving this change...
We predict which date will overshadow Black Friday, how important it is to be the first stop, and what will drive TV purchases.
We predict Amazon's Black Friday presence, the use of 'click and collect', and mobile payment adoption.
We got a read on Walmart's top selling items by analyzing the first 15,000 Walmart receipts uploaded on Thanksgiving night and Black Friday.
We saw where GenX and Millennial video game dollars went by segmenting buyers by age group and comparing 2014 and 2015 data.
Using receipt data and triggered surveys, we analyzed what happens when shoppers research online before visiting stores.
The day after Black Friday, we sent real-time surveys to Black Friday defectors to understand why they skipped, and how they plan to complete their holiday shopping.
Days before Black Friday, we surveyed our panelists about pre-Black Friday shopping. Within 24 hours, we had a clear picture of holiday shopping trends.
This Black Friday we followed up on a 2014 mobile payment method analysis to see if mobile payments are becoming common purchase behavior.
Hours after Black Friday, our data (42,000 shopping trips) suggested a challenging holiday season for major retailers.
We analyzed 6,300 Thanksgiving Day shopping trips at major retailers to see if "Grey" Thursday is worthy of the name "Black" Thursday.
We used Black Friday as an opportunity to analyze Apply Pay sentiment and usage by surveying our iPhone 6 users.
Black Friday insights are powered by InfoScout's ability to capture real-time purchase data, and survey those same shoppers to understand why they made (or didn't make) a purchase.
Receipts collected over the course of Black Friday tell us what the shopper purchased, when, where, and how they paid. Trigger surveys sent throughout the holiday season reveal the shopper's intent and thought process.
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. These receipts include both physical store receipts, and online e-receipts from multiple channels and retailers. The combination of real-time omnichannel data, real-time trigger based surveys, and a representative consumer panel allow us to quickly provide insights on major shopping events like Black Friday.
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