Black Friday Data & Analysis

How, where and when did shoppers shop (or not shop) during Black Friday? Our unique data and survey capabilities let us analyze what shoppers do before, during, and after Black Friday.

See How We Do It

Billions of dollars are spent on Black Friday and the holiday shopping season. Ever wonder which retailers take in the most dollars? Which Black Friday deals attract the most buyers? How these shoppers pay for their purchases? Who shops online vs. in-store? Or why some shoppers skip Black Friday altogether? InfoScout has the answers.

2016 Black Friday

Black Friday 2016 has started, and we've already surveyed thousands of shoppers! Check out predictions and pre-Black Friday analysis below.

2015 Black Friday Analysis

2014 Black Friday Analysis

Our Shopper and Consumer Insights Data

Black Friday insights are powered by InfoScout's ability to capture real-time purchase data, and survey those same shoppers to understand why they made (or didn't make) a purchase.

Receipts collected over the course of Black Friday tell us what the shopper purchased, when, where, and how they paid. Trigger surveys sent throughout the holiday season reveal the shopper's intent and thought process.

More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. These receipts include both physical store receipts, and online e-receipts from multiple channels and retailers. The combination of real-time omnichannel data, real-time trigger based surveys, and a representative consumer panel allow us to quickly provide insights on major shopping events like Black Friday.

Learn more about our insights, data, and tools by completing the form below.

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