100 Grand Consumer Insights

Who buys 100 Grand?

A 100 Grand consumer is generally higher income, Caucasian, and upper middle age. 100 Grand consumers are more likely to purchase 100 Grand during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

100 Grand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$15.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

100 Grand Consumer Demographics

demographic
index
Female
102
Male
84
<24
63
25-34
70
35-44
102
45-54
141
55-64
109
65+
81
African American
74
Asian
59
Caucasian
110
Hispanic
56
demographic
index
Has Kids
97
No Kids
108
- $20k
75
$20k-40k
88
$40k-60k
100
$60k-80k
103
$80k-100k
109
$100k-125k
123
$125k +
96
No College
93
College
99
Adv. Degree
115

Understand 100 Grand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

100 Grand Basket Affinity & Size

brand
basket affinity
Twix 26.0x
Snickers 21.2x
Kit Kat 14.4x
Reese's Peanut Butter Cups 10.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
266

Where is 100 Grand Purchased?

channels
index
Club
35
Dollar
916
Drug
261
Food
74
Gas & Convenience
183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Hawaiian Punch 1.5x
Twix 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
141
Credit
102
Debit
85
Food Stamps
55

When is 100 Grand Purchased?

day of week
Sun
13.5%
Mon
12.1%
Tue
13.2%
Wed
14.1%
Thu
15.1%
Fri
14.8%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.9%
Afternoon
36.5%
Evening
29.5%
Late
5.7%

About Our 100 Grand Consumer Insights

How do we know who buys 100 Grand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 100 Grand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.