100 Grand Consumer Insights

Who buys 100 Grand?

A 100 Grand consumer is generally higher income, Caucasian, and upper middle age. 100 Grand consumers are more likely to purchase 100 Grand during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

100 Grand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$15.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

100 Grand Consumer Demographics

demographic
index
Female
102
Male
84
<24
63
25-34
70
35-44
102
45-54
141
55-64
109
65+
81
African American
74
Asian
59
Caucasian
110
Hispanic
56
demographic
index
Has Kids
97
No Kids
108
- $20k
75
$20k-40k
88
$40k-60k
100
$60k-80k
103
$80k-100k
109
$100k-125k
123
$125k +
96
No College
93
College
99
Adv. Degree
115

Understand 100 Grand Consumer Behavior

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100 Grand Basket Affinity & Size

brand
basket affinity
Twix 26.0x
Snickers 21.2x
Kit Kat 14.4x
Reese's Peanut Butter Cups 10.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
266

Where is 100 Grand Purchased?

channels
index
Club
35
Dollar
916
Drug
261
Food
74
Gas & Convenience
183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Hawaiian Punch 1.5x
Twix 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
141
Credit
102
Debit
85
Food Stamps
55

When is 100 Grand Purchased?

day of week
Sun
13.5%
Mon
12.1%
Tue
13.2%
Wed
14.1%
Thu
15.1%
Fri
14.8%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.9%
Afternoon
36.5%
Evening
29.5%
Late
5.7%

Get More 100 Grand Data

Contact us for the latest 100 Grand consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do 100 Grand consumers switch to?

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Why do consumers stop buying 100 Grand products?

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Which retailers do 100 Grand shoppers prefer to shop at?

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What motivates consumers to try 100 Grand products?

Research the 100 Grand Target Market

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Who actually buys 100 Grand? Do these consumers match the intended target market of 100 Grand?

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What motivates the target market to purchase 100 Grand?

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What other target market should 100 Grand look at?

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Which other brands have a similar target market?

About Our 100 Grand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.