100 Grand Consumer Insights

Who buys 100 Grand? 100 Grand consumers are generally higher income, Caucasian, and upper middle age. 100 Grand consumers are more likely to purchase 100 Grand during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

100 Grand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$15.85

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

100 Grand Consumer Demographics

demographic
index
Female
102
Male
84
<24
63
25-34
70
35-44
102
45-54
141
55-64
109
65+
81
African American
74
Asian
59
Caucasian
110
Hispanic
56
demographic
index
Has Kids
97
No Kids
108
- $20k
75
$20k-40k
88
$40k-60k
100
$60k-80k
103
$80k-100k
109
$100k-125k
123
$125k +
96
No College
93
College
99
Adv. Degree
115

Understand 100 Grand Consumer Behavior

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100 Grand Basket Affinity & Size

brand
basket affinity
Twix 26.0x
Snickers 21.2x
Kit Kat 14.4x
Reese's Peanut Butter Cups 10.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
266

Where is 100 Grand Purchased?

channels
index
Club
35
Dollar
916
Drug
261
Food
74
Gas & Convenience
183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Hawaiian Punch 1.5x
Twix 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
141
Credit
102
Debit
85
Food Stamps
55

When is 100 Grand Purchased?

day of week
Sun
13.5%
Mon
12.1%
Tue
13.2%
Wed
14.1%
Thu
15.1%
Fri
14.8%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.9%
Afternoon
36.5%
Evening
29.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 100 Grand consumers purchase?

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Why do 100 Grand consumers try new brands?

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Where do 100 Grand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 100 Grand Target Market

Arrow and target

Who actually buys 100 Grand? Do these consumers match the intended target market of 100 Grand?

Thought bubble

What motivates the target market to purchase 100 Grand?

magnifying glass

What other target market should 100 Grand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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