14 Hands Consumer Insights

Who buys 14 Hands? A 14 Hands consumer is generally very high income, Caucasian, and senior age. 14 Hands consumers are more likely to purchase 14 Hands during larger pantry stocking trips. Brands such as Daisy's (Snacks), Eggland's Best, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

14 Hands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
16.0%
Total Basket $ (median)
$62.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

14 Hands Consumer Demographics

demographic
index
Female
93
Male
165
<24
97
25-34
64
35-44
99
45-54
122
55-64
142
65+
190
African American
16
Asian
70
Caucasian
112
Hispanic
70
demographic
index
Has Kids
98
No Kids
104
- $20k
37
$20k-40k
43
$40k-60k
57
$60k-80k
99
$80k-100k
126
$100k-125k
130
$125k +
233
No College
58
College
104
Adv. Degree
131

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14 Hands Basket Affinity & Size

brand
basket affinity
Daisy's (Snacks) 7.4x
Eggland's Best 6.1x
Nutella 5.7x
Sabra 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
281

Where is 14 Hands Purchased?

channels
index
Club
140
Dollar
2
Drug
45
Food
149
Gas & Convenience
48
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.9x
Oroweat 1.7x
Sabra 1.6x
Bertolli 1.5x

How Did They Pay?

method
index
Cash
79
Credit
136
Debit
91
Food Stamps
9

When is 14 Hands Purchased?

day of week
Sun
13.0%
Mon
11.6%
Tue
10.3%
Wed
13.9%
Thu
14.0%
Fri
16.9%
Sat
20.3%
time of day
Morning
9.3%
Noon
18.8%
Afternoon
40.7%
Evening
26.5%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 14 Hands consumers purchase?

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Why do 14 Hands consumers try new brands?

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Where do 14 Hands consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 14 Hands Target Market

Arrow and target

Who actually buys 14 Hands? Do these consumers match the intended target market of 14 Hands?

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What motivates the target market to purchase 14 Hands?

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What other target market should 14 Hands look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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