14 Hands Consumer Insights

Who buys 14 Hands?

A 14 Hands consumer is generally very high income, Caucasian, and senior age. 14 Hands consumers are more likely to purchase 14 Hands during larger pantry stocking trips. Brands such as Daisy's (Snacks), Eggland's Best, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

14 Hands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
16.0%
Total Basket $ (median)
$62.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

14 Hands Consumer Demographics

demographic
index
Female
93
Male
165
<24
97
25-34
64
35-44
99
45-54
122
55-64
142
65+
190
African American
16
Asian
70
Caucasian
112
Hispanic
70
demographic
index
Has Kids
98
No Kids
104
- $20k
37
$20k-40k
43
$40k-60k
57
$60k-80k
99
$80k-100k
126
$100k-125k
130
$125k +
233
No College
58
College
104
Adv. Degree
131

Understand 14 Hands Consumer Behavior

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14 Hands Basket Affinity & Size

brand
basket affinity
Daisy's (Snacks) 7.4x
Eggland's Best 6.1x
Nutella 5.7x
Sabra 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
281

Where is 14 Hands Purchased?

channels
index
Club
140
Dollar
2
Drug
45
Food
149
Gas & Convenience
48
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.9x
Oroweat 1.7x
Sabra 1.6x
Bertolli 1.5x

How Did They Pay?

method
index
Cash
79
Credit
136
Debit
91
Food Stamps
9

When is 14 Hands Purchased?

day of week
Sun
13.0%
Mon
11.6%
Tue
10.3%
Wed
13.9%
Thu
14.0%
Fri
16.9%
Sat
20.3%
time of day
Morning
9.3%
Noon
18.8%
Afternoon
40.7%
Evening
26.5%
Late
4.8%

About Our 14 Hands Consumer Insights

How do we know who buys 14 Hands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 14 Hands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.