3 Musketeers Consumer Insights

Who buys 3 Musketeers?

A 3 Musketeers consumer is generally lower income, Caucasian, and older age. 3 Musketeers consumers are more likely to purchase 3 Musketeers during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

3 Musketeers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.38
% of Basket $ (median)
6.0%
Total Basket $ (median)
$23.01

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

3 Musketeers Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
85
35-44
93
45-54
121
55-64
129
65+
129
African American
67
Asian
61
Caucasian
110
Hispanic
69
demographic
index
Has Kids
94
No Kids
113
- $20k
119
$20k-40k
120
$40k-60k
109
$60k-80k
99
$80k-100k
92
$100k-125k
87
$125k +
69
No College
127
College
98
Adv. Degree
78

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3 Musketeers Basket Affinity & Size

brand
basket affinity
Twix 27.0x
Snickers 22.1x
Kit Kat 12.4x
Reese's Peanut Butter Cups 9.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
262

Where is 3 Musketeers Purchased?

channels
index
Beauty
0
Club
66
Dollar
429
Drug
198
Food
91
Gas & Convenience
237
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twix 1.4x
Armour 1.4x
Hostess 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
132
Credit
96
Debit
90
Food Stamps
98

When is 3 Musketeers Purchased?

day of week
Sun
14.0%
Mon
13.1%
Tue
13.1%
Wed
13.1%
Thu
14.0%
Fri
16.8%
Sat
16.0%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
34.6%
Evening
26.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 3 Musketeers consumers purchase?

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Why do 3 Musketeers consumers try new brands?

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Where do 3 Musketeers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 3 Musketeers Target Market

Arrow and target

Who actually buys 3 Musketeers? Do these consumers match the intended target market of 3 Musketeers?

Thought bubble

What motivates the target market to purchase 3 Musketeers?

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What other target market should 3 Musketeers look at?

venn diagram

Which other brands have a similar target market?

About Our 3 Musketeers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.