3 Musketeers Consumer Insights

Who buys 3 Musketeers?

A 3 Musketeers consumer is generally lower income, Caucasian, and older age. 3 Musketeers consumers are more likely to purchase 3 Musketeers during larger pantry stocking trips. Brands such as Twix, Snickers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

3 Musketeers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.38
% of Basket $ (median)
6.0%
Total Basket $ (median)
$23.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

3 Musketeers Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
85
35-44
93
45-54
121
55-64
129
65+
129
African American
67
Asian
61
Caucasian
110
Hispanic
69
demographic
index
Has Kids
94
No Kids
113
- $20k
119
$20k-40k
120
$40k-60k
109
$60k-80k
99
$80k-100k
92
$100k-125k
87
$125k +
69
No College
127
College
98
Adv. Degree
78

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3 Musketeers Basket Affinity & Size

brand
basket affinity
Twix 27.0x
Snickers 22.1x
Kit Kat 12.4x
Reese's Peanut Butter Cups 9.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
262

Where is 3 Musketeers Purchased?

channels
index
Beauty
0
Club
66
Dollar
429
Drug
198
Food
91
Gas & Convenience
237
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twix 1.4x
Armour 1.4x
Hostess 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
132
Credit
96
Debit
90
Food Stamps
98

When is 3 Musketeers Purchased?

day of week
Sun
14.0%
Mon
13.1%
Tue
13.1%
Wed
13.1%
Thu
14.0%
Fri
16.8%
Sat
16.0%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
34.6%
Evening
26.2%
Late
6.7%

About Our 3 Musketeers Consumer Insights

How do we know who buys 3 Musketeers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 3 Musketeers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.