3M brand Consumer Insights

Who buys 3M brand?

A 3M brand consumer is generally very high income, Asian, and adolescent age. 3M brand consumers are more likely to purchase 3M brand during larger pantry stocking trips. Brands such as Swiffer, Febreze, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

3M brand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.58
% of Basket $ (median)
9.1%
Total Basket $ (median)
$50.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

3M brand Consumer Demographics

demographic
index
Female
99
Male
110
<24
115
25-34
102
35-44
98
45-54
97
55-64
100
65+
108
African American
69
Asian
121
Caucasian
100
Hispanic
94
demographic
index
Has Kids
96
No Kids
109
- $20k
89
$20k-40k
93
$40k-60k
99
$60k-80k
99
$80k-100k
100
$100k-125k
110
$125k +
110
No College
85
College
102
Adv. Degree
110

Understand 3M brand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

3M brand Basket Affinity & Size

brand
basket affinity
Swiffer 5.9x
Febreze 5.8x
Crayola 5.0x
Lysol 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
268

Where is 3M brand Purchased?

channels
index
Beauty
5
Club
179
Dollar
187
Drug
76
Food
26
Gas & Convenience
4
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
General Mills Fiber One 1.2x
CoverGirl 1.2x
Snyders Of Hanover 1.2x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
107
Food Stamps
34

When is 3M brand Purchased?

day of week
Sun
16.6%
Mon
13.1%
Tue
12.6%
Wed
12.5%
Thu
12.1%
Fri
15.2%
Sat
17.8%
time of day
Morning
15.8%
Noon
19.0%
Afternoon
35.7%
Evening
23.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 3M brand consumers purchase?

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Why do 3M brand consumers try new brands?

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Where do 3M brand consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 3M brand Target Market

Arrow and target

Who actually buys 3M brand? Do these consumers match the intended target market of 3M brand?

Thought bubble

What motivates the target market to purchase 3M brand?

magnifying glass

What other target market should 3M brand look at?

venn diagram

Which other brands have a similar target market?

About Our 3M brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.