3M brand Consumer Insights

Who buys 3M brand?

A 3M brand consumer is generally very high income, Asian, and adolescent age. 3M brand consumers are more likely to purchase 3M brand during larger pantry stocking trips. Brands such as Swiffer, Febreze, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

3M brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.58
% of Basket $ (median)
9.1%
Total Basket $ (median)
$50.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

3M brand Consumer Demographics

demographic
index
Female
99
Male
110
<24
115
25-34
102
35-44
98
45-54
97
55-64
100
65+
108
African American
69
Asian
121
Caucasian
100
Hispanic
94
demographic
index
Has Kids
96
No Kids
109
- $20k
89
$20k-40k
93
$40k-60k
99
$60k-80k
99
$80k-100k
100
$100k-125k
110
$125k +
110
No College
85
College
102
Adv. Degree
110

Understand 3M brand Consumer Behavior

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3M brand Basket Affinity & Size

brand
basket affinity
Swiffer 5.9x
Febreze 5.8x
Crayola 5.0x
Lysol 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
268

Where is 3M brand Purchased?

channels
index
Beauty
5
Club
179
Dollar
187
Drug
76
Food
26
Gas & Convenience
4
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
General Mills Fiber One 1.2x
CoverGirl 1.2x
Snyders Of Hanover 1.2x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
107
Food Stamps
34

When is 3M brand Purchased?

day of week
Sun
16.6%
Mon
13.1%
Tue
12.6%
Wed
12.5%
Thu
12.1%
Fri
15.2%
Sat
17.8%
time of day
Morning
15.8%
Noon
19.0%
Afternoon
35.7%
Evening
23.7%
Late
5.8%

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Better understand 3M brand consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do 3M brand consumers switch to?

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Why do consumers stop buying 3M brand products?

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Which retailers do 3M brand shoppers prefer to shop at?

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What motivates consumers to try 3M brand products?

Research the 3M brand Target Market

Arrow and target

Who actually buys 3M brand? Do these consumers match the intended target market of 3M brand?

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What motivates the target market to buy 3M brand?

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What other target market should 3M brand look at?

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Which other brands have a similar target market?

About Our 3M brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.