4 Grain Consumer Insights

Who buys 4 Grain?

A 4 Grain consumer is generally very high income, Hispanic, and senior age. 4 Grain consumers are more likely to purchase 4 Grain during larger pantry stocking trips. Brands such as Boars Head, Almond Breeze, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

4 Grain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.5%
Total Basket $ (median)
$62.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

4 Grain Consumer Demographics

demographic
index
Female
100
Male
105
<24
77
25-34
88
35-44
110
45-54
98
55-64
85
65+
163
African American
116
Asian
58
Caucasian
91
Hispanic
193
demographic
index
Has Kids
87
No Kids
129
- $20k
84
$20k-40k
88
$40k-60k
108
$60k-80k
98
$80k-100k
73
$100k-125k
118
$125k +
130
No College
68
College
99
Adv. Degree
145

Understand 4 Grain Consumer Behavior

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4 Grain Basket Affinity & Size

brand
basket affinity
Boars Head 19.4x
Almond Breeze 12.4x
Bertolli 11.1x
Horizon Organic 9.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
454

Where is 4 Grain Purchased?

channels
index
Drug
1
Food
252
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.7x
Arnold 2.3x
Eggland's Best 2.2x
Bertolli 2.0x

How Did They Pay?

method
index
Cash
78
Credit
113
Debit
106
Food Stamps
60

When is 4 Grain Purchased?

day of week
Sun
21.6%
Mon
15.1%
Tue
11.0%
Wed
12.4%
Thu
10.4%
Fri
13.8%
Sat
15.6%
time of day
Morning
15.7%
Noon
16.3%
Afternoon
32.0%
Evening
31.0%
Late
5.1%

About Our 4 Grain Consumer Insights

How do we know who buys 4 Grain? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 4 Grain consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.