4C Consumer Insights

Who buys 4C?

A 4C consumer is generally higher income, Hispanic, and senior age. 4C consumers are more likely to purchase 4C during larger pantry stocking trips. Brands such as Perdue, Goya, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

4C Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$73.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

4C Consumer Demographics

demographic
index
Female
101
Male
95
<24
97
25-34
93
35-44
98
45-54
110
55-64
103
65+
117
African American
89
Asian
58
Caucasian
103
Hispanic
123
demographic
index
Has Kids
100
No Kids
100
- $20k
111
$20k-40k
89
$40k-60k
92
$60k-80k
104
$80k-100k
102
$100k-125k
113
$125k +
99
No College
118
College
98
Adv. Degree
91

Understand 4C Consumer Behavior

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4C Basket Affinity & Size

brand
basket affinity
Perdue 8.0x
Goya 7.4x
Hellmann's 5.4x
Domino 5.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
494

Where is 4C Purchased?

channels
index
Club
72
Dollar
11
Drug
7
Food
188
Gas & Convenience
4
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Utz 2.0x
Goya 1.9x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
90
Food Stamps
167

When is 4C Purchased?

day of week
Sun
19.0%
Mon
13.1%
Tue
11.9%
Wed
12.5%
Thu
11.6%
Fri
14.7%
Sat
17.2%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
35.9%
Evening
25.1%
Late
6.3%

Get More 4C Data

Contact us for the latest 4C consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do 4C consumers switch to?

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Why do consumers stop buying 4C products?

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Which retailers do 4C shoppers prefer to shop at?

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What motivates consumers to try 4C products?

Research the 4C Target Market

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Who actually buys 4C? Do these consumers match the intended target market of 4C?

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What motivates the target market to buy 4C?

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What other target market should 4C look at?

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Which other brands have a similar target market?

About Our 4C Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.