5 Gum Consumer Insights

Who buys 5 Gum?

A 5 Gum consumer is generally very high income, Hispanic, and adolescent age. 5 Gum consumers are more likely to purchase 5 Gum during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Trident also tend to be purchased in the same trip. See sample consumer insights data below.

5 Gum Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.8%
Total Basket $ (median)
$46.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

5 Gum Consumer Demographics

demographic
index
Female
101
Male
93
<24
120
25-34
83
35-44
103
45-54
118
55-64
95
65+
80
African American
88
Asian
137
Caucasian
90
Hispanic
147
demographic
index
Has Kids
104
No Kids
90
- $20k
87
$20k-40k
86
$40k-60k
91
$60k-80k
101
$80k-100k
112
$100k-125k
108
$125k +
120
No College
86
College
102
Adv. Degree
105

Understand 5 Gum Consumer Behavior

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5 Gum Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.3x
Orbit 5.6x
Trident 4.3x
Cascade 4.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
262

Where is 5 Gum Purchased?

channels
index
Beauty
8
Club
510
Dollar
57
Drug
113
Food
36
Gas & Convenience
85
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.4x
Wrigley's Extra 1.4x
Nutella 1.4x
Orbit 1.4x

How Did They Pay?

method
index
Cash
78
Credit
98
Debit
118
Food Stamps
73

When is 5 Gum Purchased?

day of week
Sun
17.2%
Mon
12.3%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
16.0%
Sat
18.0%
time of day
Morning
12.4%
Noon
20.5%
Afternoon
36.3%
Evening
26.6%
Late
4.2%

About Our 5 Gum Consumer Insights

How do we know who buys 5 Gum? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 5 Gum consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.