5 Hour Energy Consumer Insights

Who buys 5 Hour Energy? 5 Hour Energy consumers are generally lower income, Caucasian, and young adult age. 5 Hour Energy consumers are more likely to purchase 5 Hour Energy during larger pantry stocking trips. Brands such as Red Bull, Marlboro Gold Pack, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

5 Hour Energy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
22.1%
Total Basket $ (median)
$22.64

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

5 Hour Energy Consumer Demographics

demographic
index
Female
95
Male
146
<24
80
25-34
114
35-44
97
45-54
92
55-64
103
65+
70
African American
100
Asian
91
Caucasian
104
Hispanic
69
demographic
index
Has Kids
92
No Kids
119
- $20k
95
$20k-40k
117
$40k-60k
113
$60k-80k
85
$80k-100k
100
$100k-125k
90
$125k +
91
No College
115
College
103
Adv. Degree
67

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5 Hour Energy Basket Affinity & Size

brand
basket affinity
Red Bull 7.5x
Marlboro Gold Pack 7.1x
Arizona (Beverage) 5.7x
Marlboro 4.8x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
173

Where is 5 Hour Energy Purchased?

channels
index
Beauty
10
Club
147
Dollar
121
Drug
151
Food
53
Gas & Convenience
724
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
108
Credit
102
Debit
102
Food Stamps
59

When is 5 Hour Energy Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
13.2%
Wed
12.4%
Thu
12.5%
Fri
15.5%
Sat
17.6%
time of day
Morning
19.1%
Noon
16.3%
Afternoon
31.2%
Evening
24.9%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 5 Hour Energy consumers purchase?

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Why do 5 Hour Energy consumers try new brands?

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Where do 5 Hour Energy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 5 Hour Energy Target Market

Arrow and target

Who actually buys 5 Hour Energy? Do these consumers match the intended target market of 5 Hour Energy?

Thought bubble

What motivates the target market to purchase 5 Hour Energy?

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What other target market should 5 Hour Energy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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