5 Hour Energy Consumer Insights

Who buys 5 Hour Energy?

A 5 Hour Energy consumer is generally lower income, Caucasian, and young adult age. 5 Hour Energy consumers are more likely to purchase 5 Hour Energy during larger pantry stocking trips. Brands such as Red Bull, Marlboro Gold Pack, and Arizona (Beverage) also tend to be purchased in the same trip. See sample consumer insights data below.

5 Hour Energy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.00
% of Basket $ (median)
22.1%
Total Basket $ (median)
$22.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

5 Hour Energy Consumer Demographics

demographic
index
Female
95
Male
146
<24
80
25-34
114
35-44
97
45-54
92
55-64
103
65+
70
African American
100
Asian
91
Caucasian
104
Hispanic
69
demographic
index
Has Kids
92
No Kids
119
- $20k
95
$20k-40k
117
$40k-60k
113
$60k-80k
85
$80k-100k
100
$100k-125k
90
$125k +
91
No College
115
College
103
Adv. Degree
67

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5 Hour Energy Basket Affinity & Size

brand
basket affinity
Red Bull 7.5x
Marlboro Gold Pack 7.1x
Arizona (Beverage) 5.7x
Marlboro 4.8x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
173

Where is 5 Hour Energy Purchased?

channels
index
Beauty
10
Club
147
Dollar
121
Drug
151
Food
53
Gas & Convenience
724
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
108
Credit
102
Debit
102
Food Stamps
59

When is 5 Hour Energy Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
13.2%
Wed
12.4%
Thu
12.5%
Fri
15.5%
Sat
17.6%
time of day
Morning
19.1%
Noon
16.3%
Afternoon
31.2%
Evening
24.9%
Late
8.4%

About Our 5 Hour Energy Consumer Insights

How do we know who buys 5 Hour Energy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 5 Hour Energy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.