5th Season Consumer Insights

Who buys 5th Season? 5th Season consumers are generally very low income, African American, and adolescent age. 5th Season consumers are more likely to purchase 5th Season during larger pantry stocking trips. Brands such as Blue Bonnet, Mccormick, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

5th Season Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.88
% of Basket $ (median)
1.5%
Total Basket $ (median)
$60.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

5th Season Consumer Demographics

demographic
index
Female
101
Male
92
<24
130
25-34
114
35-44
92
45-54
92
55-64
92
65+
122
African American
247
Asian
49
Caucasian
98
Hispanic
89
demographic
index
Has Kids
94
No Kids
113
- $20k
149
$20k-40k
146
$40k-60k
123
$60k-80k
98
$80k-100k
72
$100k-125k
58
$125k +
43
No College
129
College
100
Adv. Degree
64

Understand 5th Season Consumer Behavior

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5th Season Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.0x
Mccormick 7.0x
Sunny Meadow 7.0x
Farmers Market 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
502

Where is 5th Season Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Blue Bonnet 1.6x
Sunbeam 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
99
Credit
75
Debit
108
Food Stamps
256

When is 5th Season Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
12.1%
Wed
12.2%
Thu
12.6%
Fri
14.6%
Sat
20.5%
time of day
Morning
14.5%
Noon
17.8%
Afternoon
33.3%
Evening
26.6%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 5th Season consumers purchase?

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Why do 5th Season consumers try new brands?

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Where do 5th Season consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 5th Season Target Market

Arrow and target

Who actually buys 5th Season? Do these consumers match the intended target market of 5th Season?

Thought bubble

What motivates the target market to purchase 5th Season?

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What other target market should 5th Season look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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