5th Season Consumer Insights

Who buys 5th Season?

A 5th Season consumer is generally very low income, African American, and adolescent age. 5th Season consumers are more likely to purchase 5th Season during larger pantry stocking trips. Brands such as Blue Bonnet, Mccormick, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

5th Season Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.88
% of Basket $ (median)
1.5%
Total Basket $ (median)
$60.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

5th Season Consumer Demographics

demographic
index
Female
101
Male
92
<24
130
25-34
114
35-44
92
45-54
92
55-64
92
65+
122
African American
247
Asian
49
Caucasian
98
Hispanic
89
demographic
index
Has Kids
94
No Kids
113
- $20k
149
$20k-40k
146
$40k-60k
123
$60k-80k
98
$80k-100k
72
$100k-125k
58
$125k +
43
No College
129
College
100
Adv. Degree
64

Understand 5th Season Consumer Behavior

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5th Season Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.0x
Mccormick 7.0x
Sunny Meadow 7.0x
Farmers Market 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
502

Where is 5th Season Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Blue Bonnet 1.6x
Sunbeam 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
99
Credit
75
Debit
108
Food Stamps
256

When is 5th Season Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
12.1%
Wed
12.2%
Thu
12.6%
Fri
14.6%
Sat
20.5%
time of day
Morning
14.5%
Noon
17.8%
Afternoon
33.3%
Evening
26.6%
Late
7.8%

About Our 5th Season Consumer Insights

How do we know who buys 5th Season? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 5th Season consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.