7Up Consumer Insights

Who buys 7Up? A 7Up consumer is generally very low income, Hispanic, and older age. 7Up consumers are more likely to purchase 7Up during larger pantry stocking trips. Brands such as A&W, Canada Dry, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

7Up Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

7Up Consumer Demographics

demographic
index
Female
99
Male
106
<24
99
25-34
94
35-44
95
45-54
108
55-64
122
65+
111
African American
82
Asian
126
Caucasian
95
Hispanic
126
demographic
index
Has Kids
94
No Kids
114
- $20k
124
$20k-40k
107
$40k-60k
103
$60k-80k
101
$80k-100k
94
$100k-125k
97
$125k +
80
No College
119
College
98
Adv. Degree
87

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7Up Basket Affinity & Size

brand
basket affinity
A&W 24.9x
Canada Dry 15.0x
Dr. Pepper 5.6x
Hawaiian Punch 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
323

Where is 7Up Purchased?

channels
index
Beauty
2
Club
35
Dollar
73
Drug
129
Food
154
Gas & Convenience
117
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x
A&W 1.3x

How Did They Pay?

method
index
Cash
142
Credit
84
Debit
92
Food Stamps
123

When is 7Up Purchased?

day of week
Sun
15.2%
Mon
12.5%
Tue
11.9%
Wed
12.3%
Thu
12.5%
Fri
17.7%
Sat
17.9%
time of day
Morning
15.4%
Noon
16.0%
Afternoon
34.2%
Evening
27.3%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 7Up consumers purchase?

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Why do 7Up consumers try new brands?

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Where do 7Up consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 7Up Target Market

Arrow and target

Who actually buys 7Up? Do these consumers match the intended target market of 7Up?

Thought bubble

What motivates the target market to purchase 7Up?

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What other target market should 7Up look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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