7Up Consumer Insights

Who buys 7Up?

A 7Up consumer is generally very low income, Hispanic, and older age. 7Up consumers are more likely to purchase 7Up during larger pantry stocking trips. Brands such as A&W, Canada Dry, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

7Up Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

7Up Consumer Demographics

demographic
index
Female
99
Male
106
<24
99
25-34
94
35-44
95
45-54
108
55-64
122
65+
111
African American
82
Asian
126
Caucasian
95
Hispanic
126
demographic
index
Has Kids
94
No Kids
114
- $20k
124
$20k-40k
107
$40k-60k
103
$60k-80k
101
$80k-100k
94
$100k-125k
97
$125k +
80
No College
119
College
98
Adv. Degree
87

Understand 7Up Consumer Behavior

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7Up Basket Affinity & Size

brand
basket affinity
A&W 24.9x
Canada Dry 15.0x
Dr. Pepper 5.6x
Hawaiian Punch 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
323

Where is 7Up Purchased?

channels
index
Beauty
2
Club
35
Dollar
73
Drug
129
Food
154
Gas & Convenience
117
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x
A&W 1.3x

How Did They Pay?

method
index
Cash
142
Credit
84
Debit
92
Food Stamps
123

When is 7Up Purchased?

day of week
Sun
15.2%
Mon
12.5%
Tue
11.9%
Wed
12.3%
Thu
12.5%
Fri
17.7%
Sat
17.9%
time of day
Morning
15.4%
Noon
16.0%
Afternoon
34.2%
Evening
27.3%
Late
7.1%

Get More 7Up Data

Contact us for the latest 7Up consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do 7Up consumers switch to?

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Why do consumers stop buying 7Up products?

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Which retailers do 7Up shoppers prefer to shop at?

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What motivates consumers to try 7Up products?

Research the 7Up Target Market

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Who actually buys 7Up? Do these consumers match the intended target market of 7Up?

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What motivates the target market to buy 7Up?

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What other target market should 7Up look at?

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Which other brands have a similar target market?

About Our 7Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.