8 In 1 Consumer Insights

Who buys 8 In 1?

A 8 In 1 consumer is generally very low income, Caucasian, and adolescent age. 8 In 1 consumers are more likely to purchase 8 In 1 during larger pantry stocking trips. Brands such as Purina Friskies, Totino's Party Pizza, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

8 In 1 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.52
% of Basket $ (median)
8.3%
Total Basket $ (median)
$54.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

8 In 1 Consumer Demographics

demographic
index
Female
100
Male
103
<24
157
25-34
90
35-44
100
45-54
106
55-64
102
65+
79
African American
51
Asian
46
Caucasian
108
Hispanic
104
demographic
index
Has Kids
98
No Kids
105
- $20k
137
$20k-40k
128
$40k-60k
121
$60k-80k
100
$80k-100k
84
$100k-125k
78
$125k +
44
No College
143
College
99
Adv. Degree
52

Understand 8 In 1 Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

8 In 1 Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.5x
Totino's Party Pizza 5.0x
Sunny Meadow 4.8x
Charmin 4.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
318

Where is 8 In 1 Purchased?

channels
index
Dollar
50
Drug
12
Food
1
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Sunny Meadow 1.6x
Sunbeam 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
116
Credit
77
Debit
120
Food Stamps
68

When is 8 In 1 Purchased?

day of week
Sun
17.5%
Mon
12.8%
Tue
11.6%
Wed
11.7%
Thu
11.9%
Fri
15.5%
Sat
19.0%
time of day
Morning
14.2%
Noon
17.4%
Afternoon
33.0%
Evening
27.3%
Late
8.1%

About Our 8 In 1 Consumer Insights

How do we know who buys 8 In 1? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the 8 In 1 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.