9Lives Consumer Insights

Who buys 9Lives? 9Lives consumers are generally lower income, Caucasian, and older age. 9Lives consumers are more likely to purchase 9Lives during larger pantry stocking trips. Brands such as Purina Friskies, Maxwell House, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

9Lives Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.4%
Total Basket $ (median)
$38.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

9Lives Consumer Demographics

demographic
index
Female
100
Male
100
<24
98
25-34
75
35-44
96
45-54
127
55-64
134
65+
102
African American
40
Asian
22
Caucasian
118
Hispanic
54
demographic
index
Has Kids
86
No Kids
131
- $20k
145
$20k-40k
146
$40k-60k
110
$60k-80k
97
$80k-100k
86
$100k-125k
66
$125k +
44
No College
157
College
93
Adv. Degree
66

Understand 9Lives Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

9Lives Basket Affinity & Size

brand
basket affinity
Purina Friskies 22.2x
Maxwell House 4.6x
Arm & Hammer 4.5x
Gain 4.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
341

Where is 9Lives Purchased?

channels
index
Beauty
3
Club
1
Dollar
917
Drug
16
Food
85
Gas & Convenience
13
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Marlboro Gold Pack 1.8x
Marlboro 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
129
Credit
81
Debit
107
Food Stamps
87

When is 9Lives Purchased?

day of week
Sun
14.8%
Mon
12.2%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
17.0%
Sat
18.7%
time of day
Morning
15.2%
Noon
15.7%
Afternoon
34.5%
Evening
27.5%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do 9Lives consumers purchase?

check mark

Why do 9Lives consumers try new brands?

check mark

Where do 9Lives consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 9Lives Target Market

Arrow and target

Who actually buys 9Lives? Do these consumers match the intended target market of 9Lives?

Thought bubble

What motivates the target market to purchase 9Lives?

magnifying glass

What other target market should 9Lives look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us