9Lives Consumer Insights

Who buys 9Lives?

A 9Lives consumer is generally lower income, Caucasian, and older age. 9Lives consumers are more likely to purchase 9Lives during larger pantry stocking trips. Brands such as Purina Friskies, Maxwell House, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

9Lives Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.4%
Total Basket $ (median)
$38.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

9Lives Consumer Demographics

demographic
index
Female
100
Male
100
<24
98
25-34
75
35-44
96
45-54
127
55-64
134
65+
102
African American
40
Asian
22
Caucasian
118
Hispanic
54
demographic
index
Has Kids
86
No Kids
131
- $20k
145
$20k-40k
146
$40k-60k
110
$60k-80k
97
$80k-100k
86
$100k-125k
66
$125k +
44
No College
157
College
93
Adv. Degree
66

Understand 9Lives Consumer Behavior

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9Lives Basket Affinity & Size

brand
basket affinity
Purina Friskies 22.2x
Maxwell House 4.6x
Arm & Hammer 4.5x
Gain 4.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
341

Where is 9Lives Purchased?

channels
index
Beauty
3
Club
1
Dollar
917
Drug
16
Food
85
Gas & Convenience
13
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Marlboro Gold Pack 1.8x
Marlboro 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
129
Credit
81
Debit
107
Food Stamps
87

When is 9Lives Purchased?

day of week
Sun
14.8%
Mon
12.2%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
17.0%
Sat
18.7%
time of day
Morning
15.2%
Noon
15.7%
Afternoon
34.5%
Evening
27.5%
Late
7.2%

Get More 9Lives Data

Contact us for the latest 9Lives consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do 9Lives consumers switch to?

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Why do consumers stop buying 9Lives products?

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Which retailers do 9Lives shoppers prefer to shop at?

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What motivates consumers to try 9Lives products?

Research the 9Lives Target Market

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Who actually buys 9Lives? Do these consumers match the intended target market of 9Lives?

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What motivates the target market to purchase 9Lives?

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What other target market should 9Lives look at?

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Which other brands have a similar target market?

About Our 9Lives Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.