A.1. Steak Sauce Consumer Insights

Who buys A.1. Steak Sauce? A A.1. Steak Sauce consumer is generally very low income, African American, and young adult age. A.1. Steak Sauce consumers are more likely to purchase A.1. Steak Sauce during larger pantry stocking trips. Brands such as French's, Heinz, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

A.1. Steak Sauce Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.7%
Total Basket $ (median)
$74.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

A.1. Steak Sauce Consumer Demographics

demographic
index
Female
100
Male
96
<24
94
25-34
103
35-44
102
45-54
100
55-64
91
65+
78
African American
104
Asian
94
Caucasian
104
Hispanic
70
demographic
index
Has Kids
100
No Kids
99
- $20k
109
$20k-40k
105
$40k-60k
106
$60k-80k
102
$80k-100k
94
$100k-125k
94
$125k +
88
No College
114
College
100
Adv. Degree
82

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A.1. Steak Sauce Basket Affinity & Size

brand
basket affinity
French's 6.5x
Heinz 6.0x
Sweet Baby Ray's 5.4x
Vlasic 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
470

Where is A.1. Steak Sauce Purchased?

channels
index
Beauty
1
Club
189
Dollar
60
Drug
16
Food
145
Gas & Convenience
14
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
Sweet Baby Ray's 1.3x
Johnsonville 1.3x

How Did They Pay?

method
index
Cash
94
Credit
88
Debit
105
Food Stamps
196

When is A.1. Steak Sauce Purchased?

day of week
Sun
19.6%
Mon
12.3%
Tue
10.9%
Wed
11.7%
Thu
11.4%
Fri
14.2%
Sat
19.9%
time of day
Morning
12.7%
Noon
17.1%
Afternoon
37.6%
Evening
27.6%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do A.1. Steak Sauce consumers purchase?

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Why do A.1. Steak Sauce consumers try new brands?

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Where do A.1. Steak Sauce consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A.1. Steak Sauce Target Market

Arrow and target

Who actually buys A.1. Steak Sauce? Do these consumers match the intended target market of A.1. Steak Sauce?

Thought bubble

What motivates the target market to purchase A.1. Steak Sauce?

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What other target market should A.1. Steak Sauce look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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