A+D Consumer Insights

Who buys A+D? A+D consumers are generally slightly lower income, African American, and young adult age. A+D consumers are more likely to purchase A+D during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

A+D Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.17
% of Basket $ (median)
9.3%
Total Basket $ (median)
$44.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

A+D Consumer Demographics

demographic
index
Female
100
Male
104
<24
135
25-34
149
35-44
96
45-54
54
55-64
71
65+
63
African American
174
Asian
109
Caucasian
92
Hispanic
118
demographic
index
Has Kids
107
No Kids
85
- $20k
108
$20k-40k
111
$40k-60k
112
$60k-80k
88
$80k-100k
79
$100k-125k
91
$125k +
111
No College
86
College
100
Adv. Degree
115

Understand A+D Consumer Behavior

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A+D Basket Affinity & Size

brand
basket affinity
Gerber Graduates 18.0x
Gerber 16.4x
Huggies 10.3x
Gold Peak 6.9x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
247

Where is A+D Purchased?

channels
index
Beauty
38
Club
0
Dollar
155
Drug
272
Food
25
Gas & Convenience
2
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.8x
Huggies 1.7x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
106
Credit
84
Debit
113
Food Stamps
55

When is A+D Purchased?

day of week
Sun
15.3%
Mon
14.0%
Tue
12.1%
Wed
11.4%
Thu
12.6%
Fri
16.2%
Sat
18.4%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
31.5%
Evening
28.7%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do A+D consumers purchase?

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Why do A+D consumers try new brands?

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Where do A+D consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A+D Target Market

Arrow and target

Who actually buys A+D? Do these consumers match the intended target market of A+D?

Thought bubble

What motivates the target market to purchase A+D?

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What other target market should A+D look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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