A+D Consumer Insights

Who buys A+D?

A A+D consumer is generally slightly lower income, African American, and young adult age. A+D consumers are more likely to purchase A+D during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

A+D Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.17
% of Basket $ (median)
9.3%
Total Basket $ (median)
$44.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

A+D Consumer Demographics

demographic
index
Female
100
Male
104
<24
135
25-34
149
35-44
96
45-54
54
55-64
71
65+
63
African American
174
Asian
109
Caucasian
92
Hispanic
118
demographic
index
Has Kids
107
No Kids
85
- $20k
108
$20k-40k
111
$40k-60k
112
$60k-80k
88
$80k-100k
79
$100k-125k
91
$125k +
111
No College
86
College
100
Adv. Degree
115

Understand A+D Consumer Behavior

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A+D Basket Affinity & Size

brand
basket affinity
Gerber Graduates 18.0x
Gerber 16.4x
Huggies 10.3x
Gold Peak 6.9x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
247

Where is A+D Purchased?

channels
index
Beauty
38
Club
0
Dollar
155
Drug
272
Food
25
Gas & Convenience
2
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.8x
Huggies 1.7x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
106
Credit
84
Debit
113
Food Stamps
55

When is A+D Purchased?

day of week
Sun
15.3%
Mon
14.0%
Tue
12.1%
Wed
11.4%
Thu
12.6%
Fri
16.2%
Sat
18.4%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
31.5%
Evening
28.7%
Late
8.6%

About Our A+D Consumer Insights

How do we know who buys A+D? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the A+D consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.