A Taste Of Thai Consumer Insights

Who buys A Taste Of Thai? A Taste Of Thai consumers are generally slightly lower income, Asian, and young adult age. A Taste Of Thai consumers are more likely to purchase A Taste Of Thai during larger pantry stocking trips. Brands such as Archer Farms, Jennie-O, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

A Taste Of Thai Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.75
% of Basket $ (median)
4.0%
Total Basket $ (median)
$69.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

A Taste Of Thai Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
132
35-44
106
45-54
64
55-64
56
65+
69
African American
67
Asian
109
Caucasian
102
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
- $20k
74
$20k-40k
105
$40k-60k
112
$60k-80k
97
$80k-100k
90
$100k-125k
100
$125k +
106
No College
54
College
105
Adv. Degree
132

Understand A Taste Of Thai Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

A Taste Of Thai Basket Affinity & Size

brand
basket affinity
Archer Farms 13.3x
Jennie-O 7.9x
Birds Eye 5.8x
Cool Whip 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
502

Where is A Taste Of Thai Purchased?

channels
index
Drug
5
Food
58
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Almond Breeze 1.6x
Horizon Organic 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
114
Credit
90
Debit
106
Food Stamps
77

When is A Taste Of Thai Purchased?

day of week
Sun
18.5%
Mon
14.8%
Tue
11.7%
Wed
13.0%
Thu
11.2%
Fri
12.1%
Sat
18.6%
time of day
Morning
13.2%
Noon
18.6%
Afternoon
34.8%
Evening
27.6%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do A Taste Of Thai consumers purchase?

check mark

Why do A Taste Of Thai consumers try new brands?

check mark

Where do A Taste Of Thai consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A Taste Of Thai Target Market

Arrow and target

Who actually buys A Taste Of Thai? Do these consumers match the intended target market of A Taste Of Thai?

Thought bubble

What motivates the target market to purchase A Taste Of Thai?

magnifying glass

What other target market should A Taste Of Thai look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us