Aaron Brands Consumer Insights

Who buys Aaron Brands?

A Aaron Brands consumer is generally lower income, African American, and senior age. Aaron Brands consumers are more likely to purchase Aaron Brands during larger pantry stocking trips. Brands such as Charmin, Sunny Meadow, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Aaron Brands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.86
% of Basket $ (median)
4.4%
Total Basket $ (median)
$65.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aaron Brands Consumer Demographics

demographic
index
Female
101
Male
86
<24
112
25-34
98
35-44
93
45-54
107
55-64
114
65+
114
African American
172
Asian
57
Caucasian
102
Hispanic
85
demographic
index
Has Kids
92
No Kids
119
- $20k
124
$20k-40k
125
$40k-60k
121
$60k-80k
106
$80k-100k
80
$100k-125k
73
$125k +
55
No College
113
College
100
Adv. Degree
83

Understand Aaron Brands Consumer Behavior

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Aaron Brands Basket Affinity & Size

brand
basket affinity
Charmin 6.4x
Sunny Meadow 5.3x
Marketside 5.2x
Farmers Market 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
346

Where is Aaron Brands Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Farmers Market 1.6x
Sunny Meadow 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
117
Credit
90
Debit
109
Food Stamps
62

When is Aaron Brands Purchased?

day of week
Sun
15.0%
Mon
12.7%
Tue
13.9%
Wed
12.7%
Thu
11.8%
Fri
16.0%
Sat
18.0%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
33.9%
Evening
25.1%
Late
8.6%

About Our Aaron Brands Consumer Insights

How do we know who buys Aaron Brands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aaron Brands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.