Aaron Brands Consumer Insights

Who buys Aaron Brands? Aaron Brands consumers are generally lower income, African American, and senior age. Aaron Brands consumers are more likely to purchase Aaron Brands during larger pantry stocking trips. Brands such as Charmin, Sunny Meadow, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Aaron Brands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.86
% of Basket $ (median)
4.4%
Total Basket $ (median)
$65.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aaron Brands Consumer Demographics

demographic
index
Female
101
Male
86
<24
112
25-34
98
35-44
93
45-54
107
55-64
114
65+
114
African American
172
Asian
57
Caucasian
102
Hispanic
85
demographic
index
Has Kids
92
No Kids
119
- $20k
124
$20k-40k
125
$40k-60k
121
$60k-80k
106
$80k-100k
80
$100k-125k
73
$125k +
55
No College
113
College
100
Adv. Degree
83

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Aaron Brands Basket Affinity & Size

brand
basket affinity
Charmin 6.4x
Sunny Meadow 5.3x
Marketside 5.2x
Farmers Market 5.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
346

Where is Aaron Brands Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Farmers Market 1.6x
Sunny Meadow 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
117
Credit
90
Debit
109
Food Stamps
62

When is Aaron Brands Purchased?

day of week
Sun
15.0%
Mon
12.7%
Tue
13.9%
Wed
12.7%
Thu
11.8%
Fri
16.0%
Sat
18.0%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
33.9%
Evening
25.1%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aaron Brands consumers purchase?

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Why do Aaron Brands consumers try new brands?

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Where do Aaron Brands consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aaron Brands Target Market

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Who actually buys Aaron Brands? Do these consumers match the intended target market of Aaron Brands?

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What motivates the target market to purchase Aaron Brands?

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What other target market should Aaron Brands look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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