Abreva Consumer Insights

Who buys Abreva? Abreva consumers are generally very high income, Caucasian, and senior age. Abreva consumers are more likely to purchase Abreva during larger pantry stocking trips. Brands such as Olay, Hefty, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Abreva Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.79
% of Basket $ (median)
53.9%
Total Basket $ (median)
$31.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Abreva Consumer Demographics

demographic
index
Female
99
Male
111
<24
112
25-34
94
35-44
95
45-54
111
55-64
105
65+
117
African American
80
Asian
101
Caucasian
101
Hispanic
92
demographic
index
Has Kids
91
No Kids
121
- $20k
82
$20k-40k
98
$40k-60k
93
$60k-80k
93
$80k-100k
110
$100k-125k
102
$125k +
124
No College
87
College
102
Adv. Degree
107

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Abreva Basket Affinity & Size

brand
basket affinity
Olay 6.6x
Hefty 6.0x
Oral-B 5.7x
Cadbury 5.6x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
135

Where is Abreva Purchased?

channels
index
Beauty
76
Club
17
Dollar
7
Drug
631
Food
30
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Nabisco Triscuit 1.3x
Listerine 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
123
Credit
99
Debit
101
Food Stamps
18

When is Abreva Purchased?

day of week
Sun
13.6%
Mon
14.9%
Tue
15.2%
Wed
13.9%
Thu
12.3%
Fri
14.3%
Sat
15.8%
time of day
Morning
16.8%
Noon
16.5%
Afternoon
30.9%
Evening
28.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Abreva consumers purchase?

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Why do Abreva consumers try new brands?

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Where do Abreva consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Abreva Target Market

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Who actually buys Abreva? Do these consumers match the intended target market of Abreva?

Thought bubble

What motivates the target market to purchase Abreva?

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What other target market should Abreva look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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