Abreva Consumer Insights

Who buys Abreva?

A Abreva consumer is generally very high income, Caucasian, and senior age. Abreva consumers are more likely to purchase Abreva during larger pantry stocking trips. Brands such as Olay, Hefty, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Abreva Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$16.79
% of Basket $ (median)
53.9%
Total Basket $ (median)
$31.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Abreva Consumer Demographics

demographic
index
Female
99
Male
111
<24
112
25-34
94
35-44
95
45-54
111
55-64
105
65+
117
African American
80
Asian
101
Caucasian
101
Hispanic
92
demographic
index
Has Kids
91
No Kids
121
- $20k
82
$20k-40k
98
$40k-60k
93
$60k-80k
93
$80k-100k
110
$100k-125k
102
$125k +
124
No College
87
College
102
Adv. Degree
107

Understand Abreva Consumer Behavior

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Abreva Basket Affinity & Size

brand
basket affinity
Olay 6.6x
Hefty 6.0x
Oral-B 5.7x
Cadbury 5.6x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
135

Where is Abreva Purchased?

channels
index
Beauty
76
Club
17
Dollar
7
Drug
631
Food
30
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Nabisco Triscuit 1.3x
Listerine 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
123
Credit
99
Debit
101
Food Stamps
18

When is Abreva Purchased?

day of week
Sun
13.6%
Mon
14.9%
Tue
15.2%
Wed
13.9%
Thu
12.3%
Fri
14.3%
Sat
15.8%
time of day
Morning
16.8%
Noon
16.5%
Afternoon
30.9%
Evening
28.1%
Late
7.7%

About Our Abreva Consumer Insights

How do we know who buys Abreva? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Abreva consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.