Abreva Consumer Insights

Who buys Abreva?

A Abreva consumer is generally very high income, Caucasian, and senior age. Abreva consumers are more likely to purchase Abreva during larger pantry stocking trips. Brands such as Olay, Hefty, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Abreva Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$16.79
% of Basket $ (median)
53.9%
Total Basket $ (median)
$31.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Abreva Consumer Demographics

demographic
index
Female
99
Male
111
<24
112
25-34
94
35-44
95
45-54
111
55-64
105
65+
117
African American
80
Asian
101
Caucasian
101
Hispanic
92
demographic
index
Has Kids
91
No Kids
121
- $20k
82
$20k-40k
98
$40k-60k
93
$60k-80k
93
$80k-100k
110
$100k-125k
102
$125k +
124
No College
87
College
102
Adv. Degree
107

Understand Abreva Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Abreva Basket Affinity & Size

brand
basket affinity
Olay 6.6x
Hefty 6.0x
Oral-B 5.7x
Cadbury 5.6x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
135

Where is Abreva Purchased?

channels
index
Beauty
76
Club
17
Dollar
7
Drug
631
Food
30
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Nabisco Triscuit 1.3x
Listerine 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
123
Credit
99
Debit
101
Food Stamps
18

When is Abreva Purchased?

day of week
Sun
13.6%
Mon
14.9%
Tue
15.2%
Wed
13.9%
Thu
12.3%
Fri
14.3%
Sat
15.8%
time of day
Morning
16.8%
Noon
16.5%
Afternoon
30.9%
Evening
28.1%
Late
7.7%

Get More Abreva Data

Contact us for the latest Abreva consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Abreva consumers switch to?

Stop sign

Why do consumers stop buying Abreva products?

Store front

Which retailers do Abreva shoppers prefer to shop at?

Sale sign

What motivates consumers to try Abreva products?

Research the Abreva Target Market

Arrow and target

Who actually buys Abreva? Do these consumers match the intended target market of Abreva?

Thought bubble

What motivates the target market to purchase Abreva?

Magnifying glass

What other target market should Abreva look at?

Venn diagram

Which other brands have a similar target market?

About Our Abreva Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.