Absolut Consumer Insights

Who buys Absolut?

A Absolut consumer is generally very high income, Caucasian, and older age. Absolut consumers are more likely to purchase Absolut during larger pantry stocking trips. Brands such as Bud Light, Ocean Spray, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Absolut Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$22.95
% of Basket $ (median)
41.7%
Total Basket $ (median)
$55.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Absolut Consumer Demographics

demographic
index
Female
98
Male
117
<24
68
25-34
72
35-44
83
45-54
133
55-64
203
65+
101
African American
94
Asian
65
Caucasian
107
Hispanic
76
demographic
index
Has Kids
83
No Kids
139
- $20k
76
$20k-40k
72
$40k-60k
90
$60k-80k
83
$80k-100k
66
$100k-125k
138
$125k +
198
No College
79
College
106
Adv. Degree
95

Understand Absolut Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Absolut Basket Affinity & Size

brand
basket affinity
Bud Light 48.0x
Ocean Spray 14.9x
Sparkling Ice 11.6x
Canada Dry 11.2x
basket size
index
Urgent Need (1-2 Items)
95
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
133

Where is Absolut Purchased?

channels
index
Beauty
72
Club
202
Dollar
11
Drug
211
Food
122
Gas & Convenience
329
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Red Bull 1.7x
Sparkling Ice 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
114
Credit
135
Debit
74
Food Stamps
10

When is Absolut Purchased?

day of week
Sun
9.1%
Mon
10.3%
Tue
11.4%
Wed
13.0%
Thu
14.4%
Fri
20.9%
Sat
20.8%
time of day
Morning
8.8%
Noon
15.4%
Afternoon
39.5%
Evening
32.0%
Late
4.3%

Get More Absolut Data

Better understand Absolut consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Absolut consumers switch to?

Stop sign

Why do consumers stop buying Absolut products?

Store front

Which retailers do Absolut shoppers prefer to shop at?

Sale sign

What motivates consumers to try Absolut products?

Research the Absolut Target Market

Arrow and target

Who actually buys Absolut? Do these consumers match the intended target market of Absolut?

Thought bubble

What motivates the target market to buy Absolut?

Magnifying glass

What other target market should Absolut look at?

Venn diagram

Which other brands have a similar target market?

About Our Absolut Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.