Absolut Consumer Insights

Who buys Absolut?

A Absolut consumer is generally very high income, Caucasian, and older age. Absolut consumers are more likely to purchase Absolut during larger pantry stocking trips. Brands such as Bud Light, Ocean Spray, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Absolut Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$22.95
% of Basket $ (median)
41.7%
Total Basket $ (median)
$55.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Absolut Consumer Demographics

demographic
index
Female
98
Male
117
<24
68
25-34
72
35-44
83
45-54
133
55-64
203
65+
101
African American
94
Asian
65
Caucasian
107
Hispanic
76
demographic
index
Has Kids
83
No Kids
139
- $20k
76
$20k-40k
72
$40k-60k
90
$60k-80k
83
$80k-100k
66
$100k-125k
138
$125k +
198
No College
79
College
106
Adv. Degree
95

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Absolut Basket Affinity & Size

brand
basket affinity
Bud Light 48.0x
Ocean Spray 14.9x
Sparkling Ice 11.6x
Canada Dry 11.2x
basket size
index
Urgent Need (1-2 Items)
95
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
133

Where is Absolut Purchased?

channels
index
Beauty
72
Club
202
Dollar
11
Drug
211
Food
122
Gas & Convenience
329
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Red Bull 1.7x
Sparkling Ice 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
114
Credit
135
Debit
74
Food Stamps
10

When is Absolut Purchased?

day of week
Sun
9.1%
Mon
10.3%
Tue
11.4%
Wed
13.0%
Thu
14.4%
Fri
20.9%
Sat
20.8%
time of day
Morning
8.8%
Noon
15.4%
Afternoon
39.5%
Evening
32.0%
Late
4.3%

About Our Absolut Consumer Insights

How do we know who buys Absolut? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Absolut consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.