Absopure Consumer Insights

Who buys Absopure?

A Absopure consumer is generally slightly higher income, African American, and senior age. Absopure consumers are more likely to purchase Absopure during larger pantry stocking trips. Brands such as Prego, Sara Lee, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Absopure Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.94
% of Basket $ (median)
5.8%
Total Basket $ (median)
$50.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Absopure Consumer Demographics

demographic
index
Female
94
Male
157
<24
82
25-34
63
35-44
112
45-54
126
55-64
98
65+
130
African American
280
Asian
15
Caucasian
107
Hispanic
47
demographic
index
Has Kids
93
No Kids
116
- $20k
60
$20k-40k
127
$40k-60k
101
$60k-80k
95
$80k-100k
130
$100k-125k
69
$125k +
91
No College
112
College
97
Adv. Degree
102

Understand Absopure Consumer Behavior

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Absopure Basket Affinity & Size

brand
basket affinity
Prego 9.7x
Sara Lee 8.1x
Yoplait Light 7.0x
Hostess 6.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
358

Where is Absopure Purchased?

channels
index
Club
12
Food
132
Gas & Convenience
4
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 2.0x
Sweet Baby Ray's 1.9x
Sunbeam 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
111
Credit
128
Debit
70
Food Stamps
115

When is Absopure Purchased?

day of week
Sun
21.5%
Mon
10.1%
Tue
10.5%
Wed
14.3%
Thu
11.3%
Fri
13.7%
Sat
18.7%
time of day
Morning
16.0%
Noon
16.2%
Afternoon
38.7%
Evening
21.6%
Late
7.4%

About Our Absopure Consumer Insights

How do we know who buys Absopure? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Absopure consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.