Absopure Consumer Insights

Who buys Absopure?

A Absopure consumer is generally slightly higher income, African American, and senior age. Absopure consumers are more likely to purchase Absopure during larger pantry stocking trips. Brands such as Prego, Sara Lee, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Absopure Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.94
% of Basket $ (median)
5.8%
Total Basket $ (median)
$50.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Absopure Consumer Demographics

demographic
index
Female
94
Male
157
<24
82
25-34
63
35-44
112
45-54
126
55-64
98
65+
130
African American
280
Asian
15
Caucasian
107
Hispanic
47
demographic
index
Has Kids
93
No Kids
116
- $20k
60
$20k-40k
127
$40k-60k
101
$60k-80k
95
$80k-100k
130
$100k-125k
69
$125k +
91
No College
112
College
97
Adv. Degree
102

Understand Absopure Consumer Behavior

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Absopure Basket Affinity & Size

brand
basket affinity
Prego 9.7x
Sara Lee 8.1x
Yoplait Light 7.0x
Hostess 6.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
358

Where is Absopure Purchased?

channels
index
Club
12
Food
132
Gas & Convenience
4
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 2.0x
Sweet Baby Ray's 1.9x
Sunbeam 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
111
Credit
128
Debit
70
Food Stamps
115

When is Absopure Purchased?

day of week
Sun
21.5%
Mon
10.1%
Tue
10.5%
Wed
14.3%
Thu
11.3%
Fri
13.7%
Sat
18.7%
time of day
Morning
16.0%
Noon
16.2%
Afternoon
38.7%
Evening
21.6%
Late
7.4%

Get More Absopure Data

Contact us for the latest Absopure consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Absopure consumers switch to?

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Why do consumers stop buying Absopure products?

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Which retailers do Absopure shoppers prefer to shop at?

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What motivates consumers to try Absopure products?

Research the Absopure Target Market

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Who actually buys Absopure? Do these consumers match the intended target market of Absopure?

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What motivates the target market to buy Absopure?

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What other target market should Absopure look at?

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Which other brands have a similar target market?

About Our Absopure Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.