Absorptive Tech Consumer Insights

Who buys Absorptive Tech? A Absorptive Tech consumer is generally slightly higher income, Caucasian, and upper middle age. Absorptive Tech consumers are more likely to purchase Absorptive Tech during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Absorptive Tech Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.14
% of Basket $ (median)
15.6%
Total Basket $ (median)
$52.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Absorptive Tech Consumer Demographics

demographic
index
Female
102
Male
76
<24
162
25-34
86
35-44
92
45-54
169
55-64
21
65+
8
African American
51
Asian
54
Caucasian
111
Hispanic
54
demographic
index
Has Kids
118
No Kids
59
- $20k
78
$20k-40k
95
$40k-60k
75
$60k-80k
91
$80k-100k
140
$100k-125k
138
$125k +
93
No College
73
College
112
Adv. Degree
73

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Absorptive Tech Basket Affinity & Size

brand
basket affinity
Sunbeam 8.5x
Sunny Meadow 7.4x
TURKEY KNOB 6.0x
Marketside 5.5x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
301

Where is Absorptive Tech Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Diet Mountain Dew 1.7x
Armour 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
130
Credit
111
Debit
85
Food Stamps
27

When is Absorptive Tech Purchased?

day of week
Sun
16.4%
Mon
12.2%
Tue
10.0%
Wed
11.1%
Thu
11.8%
Fri
18.5%
Sat
20.0%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
34.7%
Evening
25.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Absorptive Tech consumers purchase?

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Why do Absorptive Tech consumers try new brands?

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Where do Absorptive Tech consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Absorptive Tech Target Market

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Who actually buys Absorptive Tech? Do these consumers match the intended target market of Absorptive Tech?

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What motivates the target market to purchase Absorptive Tech?

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What other target market should Absorptive Tech look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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