Absorptive Tech Consumer Insights

Who buys Absorptive Tech?

A Absorptive Tech consumer is generally slightly higher income, Caucasian, and upper middle age. Absorptive Tech consumers are more likely to purchase Absorptive Tech during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Absorptive Tech Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.14
% of Basket $ (median)
15.6%
Total Basket $ (median)
$52.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Absorptive Tech Consumer Demographics

demographic
index
Female
102
Male
76
<24
162
25-34
86
35-44
92
45-54
169
55-64
21
65+
8
African American
51
Asian
54
Caucasian
111
Hispanic
54
demographic
index
Has Kids
118
No Kids
59
- $20k
78
$20k-40k
95
$40k-60k
75
$60k-80k
91
$80k-100k
140
$100k-125k
138
$125k +
93
No College
73
College
112
Adv. Degree
73

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Absorptive Tech Basket Affinity & Size

brand
basket affinity
Sunbeam 8.5x
Sunny Meadow 7.4x
TURKEY KNOB 6.0x
Marketside 5.5x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
301

Where is Absorptive Tech Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Diet Mountain Dew 1.7x
Armour 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
130
Credit
111
Debit
85
Food Stamps
27

When is Absorptive Tech Purchased?

day of week
Sun
16.4%
Mon
12.2%
Tue
10.0%
Wed
11.1%
Thu
11.8%
Fri
18.5%
Sat
20.0%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
34.7%
Evening
25.2%
Late
6.7%

Get More Absorptive Tech Data

Contact us for the latest Absorptive Tech consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Absorptive Tech consumers switch to?

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Why do consumers stop buying Absorptive Tech products?

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Which retailers do Absorptive Tech shoppers prefer to shop at?

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What motivates consumers to try Absorptive Tech products?

Research the Absorptive Tech Target Market

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Who actually buys Absorptive Tech? Do these consumers match the intended target market of Absorptive Tech?

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What motivates the target market to buy Absorptive Tech?

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What other target market should Absorptive Tech look at?

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Which other brands have a similar target market?

About Our Absorptive Tech Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.