Ace (Laundry) Consumer Insights

Who buys Ace (Laundry)?

A Ace (Laundry) consumer is generally very low income, Hispanic, and older age. Ace (Laundry) consumers are more likely to purchase Ace (Laundry) during larger pantry stocking trips. Brands such as TRESemme, Olay, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Ace (Laundry) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.76
% of Basket $ (median)
9.5%
Total Basket $ (median)
$39.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ace (Laundry) Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
83
35-44
90
45-54
125
55-64
138
65+
113
African American
86
Asian
89
Caucasian
98
Hispanic
137
demographic
index
Has Kids
94
No Kids
113
- $20k
151
$20k-40k
110
$40k-60k
104
$60k-80k
92
$80k-100k
102
$100k-125k
87
$125k +
70
No College
105
College
103
Adv. Degree
81

Understand Ace (Laundry) Consumer Behavior

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Ace (Laundry) Basket Affinity & Size

brand
basket affinity
TRESemme 8.2x
Olay 6.6x
Farmers Market 5.5x
Sunny Meadow 5.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
257

Where is Ace (Laundry) Purchased?

channels
index
Beauty
32
Club
24
Dollar
20
Drug
128
Food
6
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Farmers Market 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
109
Food Stamps
62

When is Ace (Laundry) Purchased?

day of week
Sun
16.8%
Mon
12.8%
Tue
12.3%
Wed
14.9%
Thu
12.3%
Fri
14.7%
Sat
16.3%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
31.0%
Evening
29.0%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ace (Laundry) consumers purchase?

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Why do Ace (Laundry) consumers try new brands?

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Where do Ace (Laundry) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ace (Laundry) Target Market

Arrow and target

Who actually buys Ace (Laundry)? Do these consumers match the intended target market of Ace (Laundry)?

Thought bubble

What motivates the target market to purchase Ace (Laundry)?

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What other target market should Ace (Laundry) look at?

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Which other brands have a similar target market?

About Our Ace (Laundry) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.