Acme Consumer Insights

Who buys Acme?

A Acme consumer is generally very high income, Caucasian, and senior age. Acme consumers are more likely to purchase Acme during larger pantry stocking trips. Brands such as Fresh Express, Utz, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Acme Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.57
% of Basket $ (median)
6.8%
Total Basket $ (median)
$52.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Acme Consumer Demographics

demographic
index
Female
99
Male
108
<24
90
25-34
66
35-44
117
45-54
104
55-64
115
65+
127
African American
63
Asian
47
Caucasian
112
Hispanic
50
demographic
index
Has Kids
102
No Kids
95
- $20k
53
$20k-40k
74
$40k-60k
84
$60k-80k
96
$80k-100k
123
$100k-125k
124
$125k +
149
No College
100
College
91
Adv. Degree
142

Understand Acme Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Acme Basket Affinity & Size

brand
basket affinity
Fresh Express 14.5x
Utz 11.6x
Green Giant 8.2x
Perdue 8.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
378

Where is Acme Purchased?

channels
index
Dollar
0
Drug
6
Food
287
Mass
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.8x
Perdue 2.6x
Entenmann's 2.3x
Smart Balance 2.2x

How Did They Pay?

method
index
Cash
355
Credit
43
Debit
26
Food Stamps
92

When is Acme Purchased?

day of week
Sun
22.9%
Mon
13.8%
Tue
11.9%
Wed
11.9%
Thu
11.9%
Fri
11.4%
Sat
16.2%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
34.3%
Evening
29.0%
Late
6.3%

About Our Acme Consumer Insights

How do we know who buys Acme? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Acme consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.