Act II Consumer Insights

Who buys Act II?

A Act II consumer is generally very low income, African American, and upper middle age. Act II consumers are more likely to purchase Act II during larger pantry stocking trips. Brands such as Bar-S, Hunt's Snack Pack, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Act II Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Act II Consumer Demographics

demographic
index
Female
101
Male
94
<24
94
25-34
92
35-44
101
45-54
113
55-64
96
65+
95
African American
126
Asian
71
Caucasian
99
Hispanic
125
demographic
index
Has Kids
109
No Kids
81
- $20k
119
$20k-40k
100
$40k-60k
110
$60k-80k
99
$80k-100k
104
$100k-125k
95
$125k +
73
No College
112
College
99
Adv. Degree
89

Understand Act II Consumer Behavior

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Act II Basket Affinity & Size

brand
basket affinity
Bar-S 5.2x
Hunt's Snack Pack 4.6x
Pop-Tarts 4.1x
Chef Boyardee 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
415

Where is Act II Purchased?

channels
index
Club
315
Dollar
112
Drug
97
Food
81
Gas & Convenience
22
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.5x
Hawaiian Punch 1.5x
Bud Light 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
106
Credit
94
Debit
97
Food Stamps
163

When is Act II Purchased?

day of week
Sun
15.1%
Mon
13.5%
Tue
12.1%
Wed
12.1%
Thu
12.0%
Fri
16.1%
Sat
19.1%
time of day
Morning
13.9%
Noon
16.8%
Afternoon
35.3%
Evening
28.3%
Late
5.7%

Get More Act II Data

Contact us for the latest Act II consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Act II consumers switch to?

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Why do consumers stop buying Act II products?

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Which retailers do Act II shoppers prefer to shop at?

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What motivates consumers to try Act II products?

Research the Act II Target Market

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Who actually buys Act II? Do these consumers match the intended target market of Act II?

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What motivates the target market to buy Act II?

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What other target market should Act II look at?

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Which other brands have a similar target market?

About Our Act II Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.