Act II Butter Lovers Consumer Insights

Who buys Act II Butter Lovers?

A Act II Butter Lovers consumer is generally slightly higher income, African American, and upper middle age. Act II Butter Lovers consumers are more likely to purchase Act II Butter Lovers during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Planters also tend to be purchased in the same trip. See sample consumer insights data below.

Act II Butter Lovers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Act II Butter Lovers Consumer Demographics

demographic
index
Female
102
Male
83
<24
90
25-34
85
35-44
106
45-54
112
55-64
98
65+
92
African American
132
Asian
69
Caucasian
98
Hispanic
126
demographic
index
Has Kids
109
No Kids
80
- $20k
93
$20k-40k
97
$40k-60k
105
$60k-80k
104
$80k-100k
113
$100k-125k
101
$125k +
78
No College
110
College
99
Adv. Degree
95

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Act II Butter Lovers Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Generic Pma 5.5x
Planters 5.5x
Frito-Lay 5.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
345

Where is Act II Butter Lovers Purchased?

channels
index
Club
493
Dollar
41
Drug
142
Food
44
Gas & Convenience
29
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Blue Bonnet 1.6x
Monster Energy 1.5x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
103
Credit
85
Debit
107
Food Stamps
158

When is Act II Butter Lovers Purchased?

day of week
Sun
15.4%
Mon
11.8%
Tue
12.5%
Wed
12.2%
Thu
11.8%
Fri
16.2%
Sat
20.1%
time of day
Morning
13.4%
Noon
17.2%
Afternoon
35.9%
Evening
28.5%
Late
5.0%

About Our Act II Butter Lovers Consumer Insights

How do we know who buys Act II Butter Lovers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Act II Butter Lovers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.