ACT (Oral Care) Consumer Insights

Who buys ACT (Oral Care)?

A ACT (Oral Care) consumer is generally very high income, Asian, and lower middle age. ACT (Oral Care) consumers are more likely to purchase ACT (Oral Care) during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

ACT (Oral Care) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.36
% of Basket $ (median)
7.4%
Total Basket $ (median)
$59.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ACT (Oral Care) Consumer Demographics

demographic
index
Female
100
Male
104
<24
75
25-34
92
35-44
121
45-54
87
55-64
65
65+
92
African American
101
Asian
142
Caucasian
97
Hispanic
94
demographic
index
Has Kids
112
No Kids
74
- $20k
76
$20k-40k
82
$40k-60k
88
$60k-80k
96
$80k-100k
107
$100k-125k
123
$125k +
136
No College
73
College
103
Adv. Degree
115

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ACT (Oral Care) Basket Affinity & Size

brand
basket affinity
Oral-B 9.5x
Crest 9.2x
Listerine 9.2x
Colgate 5.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
369

Where is ACT (Oral Care) Purchased?

channels
index
Beauty
36
Dollar
100
Drug
194
Food
57
Gas & Convenience
3
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
35

When is ACT (Oral Care) Purchased?

day of week
Sun
16.3%
Mon
13.5%
Tue
13.2%
Wed
13.1%
Thu
12.2%
Fri
14.5%
Sat
17.1%
time of day
Morning
17.3%
Noon
19.0%
Afternoon
34.2%
Evening
24.0%
Late
5.5%

About Our ACT (Oral Care) Consumer Insights

How do we know who buys ACT (Oral Care)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ACT (Oral Care) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.