ACT (Oral Care) Consumer Insights

Who buys ACT (Oral Care)? ACT (Oral Care) consumers are generally very high income, Asian, and lower middle age. ACT (Oral Care) consumers are more likely to purchase ACT (Oral Care) during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

ACT (Oral Care) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.36
% of Basket $ (median)
7.4%
Total Basket $ (median)
$59.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ACT (Oral Care) Consumer Demographics

demographic
index
Female
100
Male
104
<24
75
25-34
92
35-44
121
45-54
87
55-64
65
65+
92
African American
101
Asian
142
Caucasian
97
Hispanic
94
demographic
index
Has Kids
112
No Kids
74
- $20k
76
$20k-40k
82
$40k-60k
88
$60k-80k
96
$80k-100k
107
$100k-125k
123
$125k +
136
No College
73
College
103
Adv. Degree
115

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ACT (Oral Care) Basket Affinity & Size

brand
basket affinity
Oral-B 9.5x
Crest 9.2x
Listerine 9.2x
Colgate 5.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
369

Where is ACT (Oral Care) Purchased?

channels
index
Beauty
36
Dollar
100
Drug
194
Food
57
Gas & Convenience
3
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
35

When is ACT (Oral Care) Purchased?

day of week
Sun
16.3%
Mon
13.5%
Tue
13.2%
Wed
13.1%
Thu
12.2%
Fri
14.5%
Sat
17.1%
time of day
Morning
17.3%
Noon
19.0%
Afternoon
34.2%
Evening
24.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ACT (Oral Care) consumers purchase?

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Why do ACT (Oral Care) consumers try new brands?

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Where do ACT (Oral Care) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ACT (Oral Care) Target Market

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Who actually buys ACT (Oral Care)? Do these consumers match the intended target market of ACT (Oral Care)?

Thought bubble

What motivates the target market to purchase ACT (Oral Care)?

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What other target market should ACT (Oral Care) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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