ACT (Oral Care) Consumer Insights

Who buys ACT (Oral Care)?

A ACT (Oral Care) consumer is generally very high income, Asian, and lower middle age. ACT (Oral Care) consumers are more likely to purchase ACT (Oral Care) during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

ACT (Oral Care) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.36
% of Basket $ (median)
7.4%
Total Basket $ (median)
$59.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ACT (Oral Care) Consumer Demographics

demographic
index
Female
100
Male
104
<24
75
25-34
92
35-44
121
45-54
87
55-64
65
65+
92
African American
101
Asian
142
Caucasian
97
Hispanic
94
demographic
index
Has Kids
112
No Kids
74
- $20k
76
$20k-40k
82
$40k-60k
88
$60k-80k
96
$80k-100k
107
$100k-125k
123
$125k +
136
No College
73
College
103
Adv. Degree
115

Understand ACT (Oral Care) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

ACT (Oral Care) Basket Affinity & Size

brand
basket affinity
Oral-B 9.5x
Crest 9.2x
Listerine 9.2x
Colgate 5.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
369

Where is ACT (Oral Care) Purchased?

channels
index
Beauty
36
Dollar
100
Drug
194
Food
57
Gas & Convenience
3
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.4x
YoCrunch 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
35

When is ACT (Oral Care) Purchased?

day of week
Sun
16.3%
Mon
13.5%
Tue
13.2%
Wed
13.1%
Thu
12.2%
Fri
14.5%
Sat
17.1%
time of day
Morning
17.3%
Noon
19.0%
Afternoon
34.2%
Evening
24.0%
Late
5.5%

Get More ACT (Oral Care) Data

Contact us for the latest ACT (Oral Care) consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do ACT (Oral Care) consumers switch to?

Stop sign

Why do consumers stop buying ACT (Oral Care) products?

Store front

Which retailers do ACT (Oral Care) shoppers prefer to shop at?

Sale sign

What motivates consumers to try ACT (Oral Care) products?

Research the ACT (Oral Care) Target Market

Arrow and target

Who actually buys ACT (Oral Care)? Do these consumers match the intended target market of ACT (Oral Care)?

Thought bubble

What motivates the target market to purchase ACT (Oral Care)?

Magnifying glass

What other target market should ACT (Oral Care) look at?

Venn diagram

Which other brands have a similar target market?

About Our ACT (Oral Care) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.