Activia Consumer Insights

Who buys Activia?

A Activia consumer is generally slightly higher income, Asian, and senior age. Activia consumers are more likely to purchase Activia during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Activia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.40
% of Basket $ (median)
6.2%
Total Basket $ (median)
$70.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Activia Consumer Demographics

demographic
index
Female
99
Male
112
<24
149
25-34
87
35-44
87
45-54
106
55-64
141
65+
204
African American
94
Asian
200
Caucasian
87
Hispanic
133
demographic
index
Has Kids
90
No Kids
124
- $20k
94
$20k-40k
96
$40k-60k
91
$60k-80k
88
$80k-100k
122
$100k-125k
107
$125k +
112
No College
91
College
100
Adv. Degree
113

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Activia Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.1x
YoCrunch 3.9x
Post Honey Bunches Of Oats 3.9x
Dannon Oikos 3.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
425

Where is Activia Purchased?

channels
index
Club
221
Dollar
4
Drug
11
Food
141
Gas & Convenience
10
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Smart Balance 1.4x
Dannon Danimals 1.4x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
95
Credit
117
Debit
89
Food Stamps
97

When is Activia Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
12.9%
Wed
12.3%
Thu
12.0%
Fri
14.0%
Sat
16.7%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
35.5%
Evening
27.5%
Late
4.8%

Get More Activia Data

Contact us for the latest Activia consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Activia consumers switch to?

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Why do consumers stop buying Activia products?

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Which retailers do Activia shoppers prefer to shop at?

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What motivates consumers to try Activia products?

Research the Activia Target Market

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Who actually buys Activia? Do these consumers match the intended target market of Activia?

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What motivates the target market to buy Activia?

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What other target market should Activia look at?

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Which other brands have a similar target market?

About Our Activia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.