Activia Consumer Insights

Who buys Activia? Activia consumers are generally slightly higher income, Asian, and senior age. Activia consumers are more likely to purchase Activia during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Activia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.40
% of Basket $ (median)
6.2%
Total Basket $ (median)
$70.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Activia Consumer Demographics

demographic
index
Female
99
Male
112
<24
149
25-34
87
35-44
87
45-54
106
55-64
141
65+
204
African American
94
Asian
200
Caucasian
87
Hispanic
133
demographic
index
Has Kids
90
No Kids
124
- $20k
94
$20k-40k
96
$40k-60k
91
$60k-80k
88
$80k-100k
122
$100k-125k
107
$125k +
112
No College
91
College
100
Adv. Degree
113

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Activia Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.1x
YoCrunch 3.9x
Post Honey Bunches Of Oats 3.9x
Dannon Oikos 3.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
425

Where is Activia Purchased?

channels
index
Club
221
Dollar
4
Drug
11
Food
141
Gas & Convenience
10
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Smart Balance 1.4x
Dannon Danimals 1.4x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
95
Credit
117
Debit
89
Food Stamps
97

When is Activia Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
12.9%
Wed
12.3%
Thu
12.0%
Fri
14.0%
Sat
16.7%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
35.5%
Evening
27.5%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Activia consumers purchase?

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Why do Activia consumers try new brands?

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Where do Activia consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Activia Target Market

Arrow and target

Who actually buys Activia? Do these consumers match the intended target market of Activia?

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What motivates the target market to purchase Activia?

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What other target market should Activia look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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