Activia Greek Consumer Insights

Who buys Activia Greek? A Activia Greek consumer is generally very high income, Hispanic, and senior age. Activia Greek consumers are more likely to purchase Activia Greek during larger pantry stocking trips. Brands such as Boars Head, Dannon Oikos, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Activia Greek Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.6%
Total Basket $ (median)
$67.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Activia Greek Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
54
35-44
101
45-54
127
55-64
138
65+
228
African American
69
Asian
52
Caucasian
104
Hispanic
124
demographic
index
Has Kids
90
No Kids
123
- $20k
57
$20k-40k
63
$40k-60k
92
$60k-80k
120
$80k-100k
122
$100k-125k
87
$125k +
151
No College
81
College
96
Adv. Degree
144

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Activia Greek Basket Affinity & Size

brand
basket affinity
Boars Head 7.6x
Dannon Oikos 6.9x
Arnold 5.9x
Progresso 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
472

Where is Activia Greek Purchased?

channels
index
Club
33
Dollar
2
Food
198
Gas & Convenience
7
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.1x
Dannon Oikos 1.9x
Boars Head 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
78
Credit
129
Debit
91
Food Stamps
58

When is Activia Greek Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
12.9%
Wed
11.3%
Thu
10.8%
Fri
13.6%
Sat
16.5%
time of day
Morning
14.9%
Noon
16.9%
Afternoon
35.2%
Evening
26.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Activia Greek consumers purchase?

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Why do Activia Greek consumers try new brands?

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Where do Activia Greek consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Activia Greek Target Market

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Who actually buys Activia Greek? Do these consumers match the intended target market of Activia Greek?

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What motivates the target market to purchase Activia Greek?

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What other target market should Activia Greek look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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