Activia Greek Consumer Insights

Who buys Activia Greek?

A Activia Greek consumer is generally very high income, Hispanic, and senior age. Activia Greek consumers are more likely to purchase Activia Greek during larger pantry stocking trips. Brands such as Boars Head, Dannon Oikos, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Activia Greek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.6%
Total Basket $ (median)
$67.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Activia Greek Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
54
35-44
101
45-54
127
55-64
138
65+
228
African American
69
Asian
52
Caucasian
104
Hispanic
124
demographic
index
Has Kids
90
No Kids
123
- $20k
57
$20k-40k
63
$40k-60k
92
$60k-80k
120
$80k-100k
122
$100k-125k
87
$125k +
151
No College
81
College
96
Adv. Degree
144

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Activia Greek Basket Affinity & Size

brand
basket affinity
Boars Head 7.6x
Dannon Oikos 6.9x
Arnold 5.9x
Progresso 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
472

Where is Activia Greek Purchased?

channels
index
Club
33
Dollar
2
Food
198
Gas & Convenience
7
Mass
65
regions
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What Else Do They Buy?

brand
household affinity
Smart Balance 2.1x
Dannon Oikos 1.9x
Boars Head 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
78
Credit
129
Debit
91
Food Stamps
58

When is Activia Greek Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
12.9%
Wed
11.3%
Thu
10.8%
Fri
13.6%
Sat
16.5%
time of day
Morning
14.9%
Noon
16.9%
Afternoon
35.2%
Evening
26.8%
Late
6.2%

Get More Activia Greek Data

Better understand Activia Greek consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Activia Greek consumers switch to?

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Why do consumers stop buying Activia Greek products?

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Which retailers do Activia Greek shoppers prefer to shop at?

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What motivates consumers to try Activia Greek products?

Research the Activia Greek Target Market

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Who actually buys Activia Greek? Do these consumers match the intended target market of Activia Greek?

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What motivates the target market to buy Activia Greek?

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What other target market should Activia Greek look at?

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Which other brands have a similar target market?

About Our Activia Greek Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.