Adtech Consumer Insights

Who buys Adtech?

A Adtech consumer is generally lower income, Caucasian, and adolescent age. Adtech consumers are more likely to purchase Adtech during larger pantry stocking trips. Brands such as Sunny Meadow, Crayola, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Adtech Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.67
% of Basket $ (median)
6.9%
Total Basket $ (median)
$38.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Adtech Consumer Demographics

demographic
index
Female
102
Male
77
<24
146
25-34
109
35-44
94
45-54
97
55-64
102
65+
67
African American
99
Asian
59
Caucasian
104
Hispanic
101
demographic
index
Has Kids
101
No Kids
98
- $20k
106
$20k-40k
116
$40k-60k
109
$60k-80k
104
$80k-100k
107
$100k-125k
84
$125k +
60
No College
93
College
102
Adv. Degree
98

Understand Adtech Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Adtech Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Crayola 6.2x
Gerber Graduates 6.2x
Hershey's Kisses 6.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
271

Where is Adtech Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
101
Credit
100
Debit
110
Food Stamps
47

When is Adtech Purchased?

day of week
Sun
15.1%
Mon
15.0%
Tue
12.4%
Wed
12.7%
Thu
13.9%
Fri
14.2%
Sat
16.8%
time of day
Morning
15.7%
Noon
14.9%
Afternoon
33.4%
Evening
26.4%
Late
9.6%

Get More Adtech Data

Contact us for the latest Adtech consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Adtech consumers switch to?

Stop sign

Why do consumers stop buying Adtech products?

Store front

Which retailers do Adtech shoppers prefer to shop at?

Sale sign

What motivates consumers to try Adtech products?

Research the Adtech Target Market

Arrow and target

Who actually buys Adtech? Do these consumers match the intended target market of Adtech?

Thought bubble

What motivates the target market to buy Adtech?

Magnifying glass

What other target market should Adtech look at?

Venn diagram

Which other brands have a similar target market?

About Our Adtech Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.