Adtech Consumer Insights

Who buys Adtech? A Adtech consumer is generally lower income, Caucasian, and adolescent age. Adtech consumers are more likely to purchase Adtech during larger pantry stocking trips. Brands such as Sunny Meadow, Crayola, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Adtech Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.67
% of Basket $ (median)
6.9%
Total Basket $ (median)
$38.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Adtech Consumer Demographics

demographic
index
Female
102
Male
77
<24
146
25-34
109
35-44
94
45-54
97
55-64
102
65+
67
African American
99
Asian
59
Caucasian
104
Hispanic
101
demographic
index
Has Kids
101
No Kids
98
- $20k
106
$20k-40k
116
$40k-60k
109
$60k-80k
104
$80k-100k
107
$100k-125k
84
$125k +
60
No College
93
College
102
Adv. Degree
98

Understand Adtech Consumer Behavior

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Adtech Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Crayola 6.2x
Gerber Graduates 6.2x
Hershey's Kisses 6.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
271

Where is Adtech Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
101
Credit
100
Debit
110
Food Stamps
47

When is Adtech Purchased?

day of week
Sun
15.1%
Mon
15.0%
Tue
12.4%
Wed
12.7%
Thu
13.9%
Fri
14.2%
Sat
16.8%
time of day
Morning
15.7%
Noon
14.9%
Afternoon
33.4%
Evening
26.4%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Adtech consumers purchase?

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Why do Adtech consumers try new brands?

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Where do Adtech consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Adtech Target Market

Arrow and target

Who actually buys Adtech? Do these consumers match the intended target market of Adtech?

Thought bubble

What motivates the target market to purchase Adtech?

magnifying glass

What other target market should Adtech look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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