Adtech Consumer Insights

Who buys Adtech?

A Adtech consumer is generally lower income, Caucasian, and adolescent age. Adtech consumers are more likely to purchase Adtech during larger pantry stocking trips. Brands such as Sunny Meadow, Crayola, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Adtech Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.67
% of Basket $ (median)
6.9%
Total Basket $ (median)
$38.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Adtech Consumer Demographics

demographic
index
Female
102
Male
77
<24
146
25-34
109
35-44
94
45-54
97
55-64
102
65+
67
African American
99
Asian
59
Caucasian
104
Hispanic
101
demographic
index
Has Kids
101
No Kids
98
- $20k
106
$20k-40k
116
$40k-60k
109
$60k-80k
104
$80k-100k
107
$100k-125k
84
$125k +
60
No College
93
College
102
Adv. Degree
98

Understand Adtech Consumer Behavior

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Adtech Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Crayola 6.2x
Gerber Graduates 6.2x
Hershey's Kisses 6.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
271

Where is Adtech Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
101
Credit
100
Debit
110
Food Stamps
47

When is Adtech Purchased?

day of week
Sun
15.1%
Mon
15.0%
Tue
12.4%
Wed
12.7%
Thu
13.9%
Fri
14.2%
Sat
16.8%
time of day
Morning
15.7%
Noon
14.9%
Afternoon
33.4%
Evening
26.4%
Late
9.6%

About Our Adtech Consumer Insights

How do we know who buys Adtech? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Adtech consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.