Advil Consumer Insights

Who buys Advil?

A Advil consumer is generally very high income, Asian, and senior age. Advil consumers are more likely to purchase Advil during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Advil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.88
% of Basket $ (median)
20.7%
Total Basket $ (median)
$33.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Advil Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
92
35-44
99
45-54
107
55-64
108
65+
112
African American
96
Asian
118
Caucasian
97
Hispanic
116
demographic
index
Has Kids
95
No Kids
111
- $20k
95
$20k-40k
95
$40k-60k
95
$60k-80k
98
$80k-100k
99
$100k-125k
101
$125k +
123
No College
101
College
100
Adv. Degree
101

Understand Advil Consumer Behavior

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Advil Basket Affinity & Size

brand
basket affinity
Listerine 7.6x
TRESemme 6.2x
Kraft Macaroni & Cheese 5.8x
Orbit 5.8x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
209

Where is Advil Purchased?

channels
index
Beauty
22
Club
104
Dollar
115
Drug
474
Food
64
Gas & Convenience
32
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Perdue 1.3x
Smart Balance 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
127
Credit
101
Debit
92
Food Stamps
30

When is Advil Purchased?

day of week
Sun
16.4%
Mon
13.8%
Tue
12.8%
Wed
12.8%
Thu
12.9%
Fri
14.3%
Sat
17.1%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
33.8%
Evening
26.4%
Late
6.4%

About Our Advil Consumer Insights

How do we know who buys Advil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Advil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.