AFC Consumer Insights

Who buys AFC? AFC consumers are generally very high income, Asian, and adolescent age. AFC consumers are more likely to purchase AFC during larger pantry stocking trips. Brands such as Fresh Selections, Dannon, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

AFC Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
23.0%
Total Basket $ (median)
$34.71

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

AFC Consumer Demographics

demographic
index
Female
100
Male
102
<24
124
25-34
102
35-44
106
45-54
101
55-64
65
65+
64
African American
67
Asian
192
Caucasian
94
Hispanic
65
demographic
index
Has Kids
96
No Kids
109
- $20k
96
$20k-40k
89
$40k-60k
81
$60k-80k
90
$80k-100k
92
$100k-125k
122
$125k +
149
No College
58
College
104
Adv. Degree
132

Understand AFC Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

AFC Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.5x
Dannon 10.3x
Bolthouse Farms 9.3x
Boars Head 7.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
219

Where is AFC Purchased?

channels
index
Dollar
1
Drug
9
Food
264
Gas & Convenience
14
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Horizon Organic 1.7x
Red Bull 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
66
Credit
130
Debit
91
Food Stamps
95

When is AFC Purchased?

day of week
Sun
15.6%
Mon
13.7%
Tue
13.1%
Wed
14.3%
Thu
13.0%
Fri
15.5%
Sat
14.8%
time of day
Morning
8.4%
Noon
21.6%
Afternoon
34.6%
Evening
30.1%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do AFC consumers purchase?

check mark

Why do AFC consumers try new brands?

check mark

Where do AFC consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the AFC Target Market

Arrow and target

Who actually buys AFC? Do these consumers match the intended target market of AFC?

Thought bubble

What motivates the target market to purchase AFC?

magnifying glass

What other target market should AFC look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us