AFC Consumer Insights

Who buys AFC?

A AFC consumer is generally very high income, Asian, and adolescent age. AFC consumers are more likely to purchase AFC during larger pantry stocking trips. Brands such as Fresh Selections, Dannon, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

AFC Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
23.0%
Total Basket $ (median)
$34.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

AFC Consumer Demographics

demographic
index
Female
100
Male
102
<24
124
25-34
102
35-44
106
45-54
101
55-64
65
65+
64
African American
67
Asian
192
Caucasian
94
Hispanic
65
demographic
index
Has Kids
96
No Kids
109
- $20k
96
$20k-40k
89
$40k-60k
81
$60k-80k
90
$80k-100k
92
$100k-125k
122
$125k +
149
No College
58
College
104
Adv. Degree
132

Understand AFC Consumer Behavior

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AFC Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.5x
Dannon 10.3x
Bolthouse Farms 9.3x
Boars Head 7.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
219

Where is AFC Purchased?

channels
index
Dollar
1
Drug
9
Food
264
Gas & Convenience
14
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Horizon Organic 1.7x
Red Bull 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
66
Credit
130
Debit
91
Food Stamps
95

When is AFC Purchased?

day of week
Sun
15.6%
Mon
13.7%
Tue
13.1%
Wed
14.3%
Thu
13.0%
Fri
15.5%
Sat
14.8%
time of day
Morning
8.4%
Noon
21.6%
Afternoon
34.6%
Evening
30.1%
Late
5.3%

Get More AFC Data

Contact us for the latest AFC consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do AFC consumers switch to?

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Why do consumers stop buying AFC products?

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Which retailers do AFC shoppers prefer to shop at?

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What motivates consumers to try AFC products?

Research the AFC Target Market

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Who actually buys AFC? Do these consumers match the intended target market of AFC?

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What motivates the target market to buy AFC?

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What other target market should AFC look at?

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Which other brands have a similar target market?

About Our AFC Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.