Affresh Consumer Insights

Who buys Affresh?

A Affresh consumer is generally very high income, Caucasian, and senior age. Affresh consumers are more likely to purchase Affresh during larger pantry stocking trips. Brands such as Clorox, Febreze, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Affresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.98
% of Basket $ (median)
10.7%
Total Basket $ (median)
$92.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Affresh Consumer Demographics

demographic
index
Female
101
Male
87
<24
42
25-34
90
35-44
104
45-54
110
55-64
93
65+
151
African American
65
Asian
77
Caucasian
112
Hispanic
48
demographic
index
Has Kids
103
No Kids
93
- $20k
60
$20k-40k
76
$40k-60k
80
$60k-80k
96
$80k-100k
130
$100k-125k
126
$125k +
139
No College
83
College
102
Adv. Degree
108

Understand Affresh Consumer Behavior

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Affresh Basket Affinity & Size

brand
basket affinity
Clorox 13.1x
Febreze 11.5x
Lysol 9.2x
Tide 9.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
386

Where is Affresh Purchased?

channels
index
Drug
7
Food
11
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.5x
Dannon Danimals 1.5x
Birds Eye 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
67
Credit
113
Debit
114
Food Stamps
29

When is Affresh Purchased?

day of week
Sun
18.0%
Mon
11.9%
Tue
12.2%
Wed
12.1%
Thu
12.6%
Fri
13.9%
Sat
19.3%
time of day
Morning
16.8%
Noon
18.8%
Afternoon
37.0%
Evening
22.2%
Late
5.2%

Get More Affresh Data

Contact us for the latest Affresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Affresh consumers switch to?

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Why do consumers stop buying Affresh products?

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Which retailers do Affresh shoppers prefer to shop at?

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What motivates consumers to try Affresh products?

Research the Affresh Target Market

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Who actually buys Affresh? Do these consumers match the intended target market of Affresh?

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What motivates the target market to purchase Affresh?

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What other target market should Affresh look at?

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Which other brands have a similar target market?

About Our Affresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.