Affresh Consumer Insights

Who buys Affresh? Affresh consumers are generally very high income, Caucasian, and senior age. Affresh consumers are more likely to purchase Affresh during larger pantry stocking trips. Brands such as Clorox, Febreze, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Affresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
10.7%
Total Basket $ (median)
$92.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Affresh Consumer Demographics

demographic
index
Female
101
Male
87
<24
42
25-34
90
35-44
104
45-54
110
55-64
93
65+
151
African American
65
Asian
77
Caucasian
112
Hispanic
48
demographic
index
Has Kids
103
No Kids
93
- $20k
60
$20k-40k
76
$40k-60k
80
$60k-80k
96
$80k-100k
130
$100k-125k
126
$125k +
139
No College
83
College
102
Adv. Degree
108

Understand Affresh Consumer Behavior

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Affresh Basket Affinity & Size

brand
basket affinity
Clorox 13.1x
Febreze 11.5x
Lysol 9.2x
Tide 9.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
386

Where is Affresh Purchased?

channels
index
Drug
7
Food
11
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.5x
Dannon Danimals 1.5x
Birds Eye 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
67
Credit
113
Debit
114
Food Stamps
29

When is Affresh Purchased?

day of week
Sun
18.0%
Mon
11.9%
Tue
12.2%
Wed
12.1%
Thu
12.6%
Fri
13.9%
Sat
19.3%
time of day
Morning
16.8%
Noon
18.8%
Afternoon
37.0%
Evening
22.2%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Affresh consumers purchase?

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Why do Affresh consumers try new brands?

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Where do Affresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Affresh Target Market

Arrow and target

Who actually buys Affresh? Do these consumers match the intended target market of Affresh?

Thought bubble

What motivates the target market to purchase Affresh?

magnifying glass

What other target market should Affresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us