Afrin Consumer Insights

Who buys Afrin? A Afrin consumer is generally very high income, Caucasian, and senior age. Afrin consumers are more likely to purchase Afrin during larger pantry stocking trips. Brands such as CoverGirl, Swiffer, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Afrin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
18.3%
Total Basket $ (median)
$34.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Afrin Consumer Demographics

demographic
index
Female
97
Male
127
<24
70
25-34
80
35-44
88
45-54
134
55-64
134
65+
143
African American
64
Asian
62
Caucasian
108
Hispanic
82
demographic
index
Has Kids
88
No Kids
127
- $20k
97
$20k-40k
102
$40k-60k
94
$60k-80k
91
$80k-100k
100
$100k-125k
82
$125k +
140
No College
116
College
99
Adv. Degree
86

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Afrin Basket Affinity & Size

brand
basket affinity
CoverGirl 7.4x
Swiffer 7.2x
Listerine 5.8x
Lean Cuisine 5.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
199

Where is Afrin Purchased?

channels
index
Beauty
17
Club
68
Dollar
209
Drug
452
Food
20
Gas & Convenience
8
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Vlasic 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
112
Credit
92
Debit
113
Food Stamps
25

When is Afrin Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
12.8%
Wed
13.1%
Thu
12.2%
Fri
14.3%
Sat
17.3%
time of day
Morning
15.2%
Noon
15.2%
Afternoon
32.0%
Evening
28.6%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Afrin consumers purchase?

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Why do Afrin consumers try new brands?

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Where do Afrin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Afrin Target Market

Arrow and target

Who actually buys Afrin? Do these consumers match the intended target market of Afrin?

Thought bubble

What motivates the target market to purchase Afrin?

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What other target market should Afrin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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