Afrin Consumer Insights

Who buys Afrin?

A Afrin consumer is generally very high income, Caucasian, and senior age. Afrin consumers are more likely to purchase Afrin during larger pantry stocking trips. Brands such as CoverGirl, Swiffer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Afrin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
18.3%
Total Basket $ (median)
$34.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Afrin Consumer Demographics

demographic
index
Female
97
Male
127
<24
70
25-34
80
35-44
88
45-54
134
55-64
134
65+
143
African American
64
Asian
62
Caucasian
108
Hispanic
82
demographic
index
Has Kids
88
No Kids
127
- $20k
97
$20k-40k
102
$40k-60k
94
$60k-80k
91
$80k-100k
100
$100k-125k
82
$125k +
140
No College
116
College
99
Adv. Degree
86

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Afrin Basket Affinity & Size

brand
basket affinity
CoverGirl 7.4x
Swiffer 7.2x
Listerine 5.8x
Lean Cuisine 5.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
199

Where is Afrin Purchased?

channels
index
Beauty
17
Club
68
Dollar
209
Drug
452
Food
20
Gas & Convenience
8
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Vlasic 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
112
Credit
92
Debit
113
Food Stamps
25

When is Afrin Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
12.8%
Wed
13.1%
Thu
12.2%
Fri
14.3%
Sat
17.3%
time of day
Morning
15.2%
Noon
15.2%
Afternoon
32.0%
Evening
28.6%
Late
8.9%

Get More Afrin Data

Better understand Afrin consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Afrin consumers switch to?

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Why do consumers stop buying Afrin products?

Store front

Which retailers do Afrin shoppers prefer to shop at?

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What motivates consumers to try Afrin products?

Research the Afrin Target Market

Arrow and target

Who actually buys Afrin? Do these consumers match the intended target market of Afrin?

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What motivates the target market to buy Afrin?

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What other target market should Afrin look at?

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Which other brands have a similar target market?

About Our Afrin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.