Afrin Consumer Insights

Who buys Afrin?

A Afrin consumer is generally very high income, Caucasian, and senior age. Afrin consumers are more likely to purchase Afrin during larger pantry stocking trips. Brands such as CoverGirl, Swiffer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Afrin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
18.3%
Total Basket $ (median)
$34.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Afrin Consumer Demographics

demographic
index
Female
97
Male
127
<24
70
25-34
80
35-44
88
45-54
134
55-64
134
65+
143
African American
64
Asian
62
Caucasian
108
Hispanic
82
demographic
index
Has Kids
88
No Kids
127
- $20k
97
$20k-40k
102
$40k-60k
94
$60k-80k
91
$80k-100k
100
$100k-125k
82
$125k +
140
No College
116
College
99
Adv. Degree
86

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Afrin Basket Affinity & Size

brand
basket affinity
CoverGirl 7.4x
Swiffer 7.2x
Listerine 5.8x
Lean Cuisine 5.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
199

Where is Afrin Purchased?

channels
index
Beauty
17
Club
68
Dollar
209
Drug
452
Food
20
Gas & Convenience
8
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Vlasic 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
112
Credit
92
Debit
113
Food Stamps
25

When is Afrin Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
12.8%
Wed
13.1%
Thu
12.2%
Fri
14.3%
Sat
17.3%
time of day
Morning
15.2%
Noon
15.2%
Afternoon
32.0%
Evening
28.6%
Late
8.9%

About Our Afrin Consumer Insights

How do we know who buys Afrin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Afrin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.