Aidells Consumer Insights

Who buys Aidells?

A Aidells consumer is generally very high income, Asian, and lower middle age. Aidells consumers are more likely to purchase Aidells during larger pantry stocking trips. Brands such as Horizon Organic, Prego, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Aidells Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$67.46

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aidells Consumer Demographics

demographic
index
Female
98
Male
117
<24
105
25-34
90
35-44
108
45-54
98
55-64
97
65+
95
African American
98
Asian
157
Caucasian
95
Hispanic
98
demographic
index
Has Kids
99
No Kids
101
- $20k
70
$20k-40k
71
$40k-60k
75
$60k-80k
85
$80k-100k
109
$100k-125k
128
$125k +
186
No College
54
College
104
Adv. Degree
137

Understand Aidells Consumer Behavior

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Aidells Basket Affinity & Size

brand
basket affinity
Horizon Organic 8.3x
Prego 6.0x
Oroweat 5.8x
Dannon Danimals 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
441

Where is Aidells Purchased?

channels
index
Club
8
Drug
21
Food
249
Gas & Convenience
3
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Sabra 1.8x
Oroweat 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
114
Credit
102
Debit
97
Food Stamps
64

When is Aidells Purchased?

day of week
Sun
24.9%
Mon
12.9%
Tue
9.5%
Wed
9.8%
Thu
9.9%
Fri
12.3%
Sat
20.6%
time of day
Morning
11.5%
Noon
17.1%
Afternoon
40.7%
Evening
26.0%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aidells consumers purchase?

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Why do Aidells consumers try new brands?

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Where do Aidells consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aidells Target Market

Arrow and target

Who actually buys Aidells? Do these consumers match the intended target market of Aidells?

Thought bubble

What motivates the target market to purchase Aidells?

magnifying glass

What other target market should Aidells look at?

venn diagram

Which other brands have a similar target market?

About Our Aidells Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.