Aidells Consumer Insights

Who buys Aidells?

A Aidells consumer is generally very high income, Asian, and lower middle age. Aidells consumers are more likely to purchase Aidells during larger pantry stocking trips. Brands such as Horizon Organic, Prego, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Aidells Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$67.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aidells Consumer Demographics

demographic
index
Female
98
Male
117
<24
105
25-34
90
35-44
108
45-54
98
55-64
97
65+
95
African American
98
Asian
157
Caucasian
95
Hispanic
98
demographic
index
Has Kids
99
No Kids
101
- $20k
70
$20k-40k
71
$40k-60k
75
$60k-80k
85
$80k-100k
109
$100k-125k
128
$125k +
186
No College
54
College
104
Adv. Degree
137

Understand Aidells Consumer Behavior

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Aidells Basket Affinity & Size

brand
basket affinity
Horizon Organic 8.3x
Prego 6.0x
Oroweat 5.8x
Dannon Danimals 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
441

Where is Aidells Purchased?

channels
index
Club
8
Drug
21
Food
249
Gas & Convenience
3
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Sabra 1.8x
Oroweat 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
114
Credit
102
Debit
97
Food Stamps
64

When is Aidells Purchased?

day of week
Sun
24.9%
Mon
12.9%
Tue
9.5%
Wed
9.8%
Thu
9.9%
Fri
12.3%
Sat
20.6%
time of day
Morning
11.5%
Noon
17.1%
Afternoon
40.7%
Evening
26.0%
Late
4.7%

About Our Aidells Consumer Insights

How do we know who buys Aidells? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aidells consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.