Aim Consumer Insights

Who buys Aim?

A Aim consumer is generally very low income, African American, and older age. Aim consumers are more likely to purchase Aim during larger pantry stocking trips. Brands such as Colgate, Suave, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Aim Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$27.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aim Consumer Demographics

demographic
index
Female
100
Male
101
<24
140
25-34
67
35-44
103
45-54
111
55-64
141
65+
127
African American
146
Asian
129
Caucasian
86
Hispanic
111
demographic
index
Has Kids
97
No Kids
107
- $20k
122
$20k-40k
105
$40k-60k
105
$60k-80k
93
$80k-100k
97
$100k-125k
118
$125k +
67
No College
116
College
101
Adv. Degree
78

Understand Aim Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Aim Basket Affinity & Size

brand
basket affinity
Colgate 8.7x
Suave 7.4x
Listerine 5.3x
Crest 4.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
335

Where is Aim Purchased?

channels
index
Beauty
3
Club
0
Dollar
1199
Drug
91
Food
78
Gas & Convenience
23
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.5x
Hawaiian Punch 1.5x
Armour 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
135
Credit
93
Debit
94
Food Stamps
67

When is Aim Purchased?

day of week
Sun
15.4%
Mon
15.0%
Tue
11.2%
Wed
11.6%
Thu
11.8%
Fri
19.1%
Sat
15.7%
time of day
Morning
15.4%
Noon
15.9%
Afternoon
38.4%
Evening
22.8%
Late
7.4%

About Our Aim Consumer Insights

How do we know who buys Aim? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aim consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.