Aim Consumer Insights

Who buys Aim? A Aim consumer is generally very low income, African American, and older age. Aim consumers are more likely to purchase Aim during larger pantry stocking trips. Brands such as Colgate, Suave, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Aim Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$27.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aim Consumer Demographics

demographic
index
Female
100
Male
101
<24
140
25-34
67
35-44
103
45-54
111
55-64
141
65+
127
African American
146
Asian
129
Caucasian
86
Hispanic
111
demographic
index
Has Kids
97
No Kids
107
- $20k
122
$20k-40k
105
$40k-60k
105
$60k-80k
93
$80k-100k
97
$100k-125k
118
$125k +
67
No College
116
College
101
Adv. Degree
78

Understand Aim Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Aim Basket Affinity & Size

brand
basket affinity
Colgate 8.7x
Suave 7.4x
Listerine 5.3x
Crest 4.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
335

Where is Aim Purchased?

channels
index
Beauty
3
Club
0
Dollar
1199
Drug
91
Food
78
Gas & Convenience
23
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.5x
Hawaiian Punch 1.5x
Armour 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
135
Credit
93
Debit
94
Food Stamps
67

When is Aim Purchased?

day of week
Sun
15.4%
Mon
15.0%
Tue
11.2%
Wed
11.6%
Thu
11.8%
Fri
19.1%
Sat
15.7%
time of day
Morning
15.4%
Noon
15.9%
Afternoon
38.4%
Evening
22.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aim consumers purchase?

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Why do Aim consumers try new brands?

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Where do Aim consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aim Target Market

Arrow and target

Who actually buys Aim? Do these consumers match the intended target market of Aim?

Thought bubble

What motivates the target market to purchase Aim?

magnifying glass

What other target market should Aim look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us