Air Hogs Consumer Insights

Who buys Air Hogs?

A Air Hogs consumer is generally very high income, Caucasian, and lower middle age. Air Hogs consumers are more likely to purchase Air Hogs during larger pantry stocking trips. Brands such as Energizer, Crayola, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Air Hogs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$22.48
% of Basket $ (median)
26.2%
Total Basket $ (median)
$85.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Air Hogs Consumer Demographics

demographic
index
Female
102
Male
77
<24
45
25-34
90
35-44
133
45-54
80
55-64
48
65+
75
African American
80
Asian
65
Caucasian
106
Hispanic
86
demographic
index
Has Kids
125
No Kids
44
- $20k
86
$20k-40k
72
$40k-60k
91
$60k-80k
93
$80k-100k
120
$100k-125k
110
$125k +
141
No College
96
College
103
Adv. Degree
91

Understand Air Hogs Consumer Behavior

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Air Hogs Basket Affinity & Size

brand
basket affinity
Energizer 39.6x
Crayola 18.1x
Secret 12.3x
Orbit 10.5x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
216

Where is Air Hogs Purchased?

channels
index
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Dannon Danimals 1.5x
Crayola 1.4x
Skittles 1.4x

How Did They Pay?

method
index
Cash
87
Credit
93
Debit
125
Food Stamps
19

When is Air Hogs Purchased?

day of week
Sun
12.6%
Mon
13.0%
Tue
10.4%
Wed
9.3%
Thu
14.4%
Fri
20.5%
Sat
19.9%
time of day
Morning
13.0%
Noon
17.6%
Afternoon
35.0%
Evening
24.8%
Late
9.7%

Get More Air Hogs Data

Contact us for the latest Air Hogs consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Air Hogs consumers switch to?

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Why do consumers stop buying Air Hogs products?

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Which retailers do Air Hogs shoppers prefer to shop at?

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What motivates consumers to try Air Hogs products?

Research the Air Hogs Target Market

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Who actually buys Air Hogs? Do these consumers match the intended target market of Air Hogs?

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What motivates the target market to buy Air Hogs?

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What other target market should Air Hogs look at?

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Which other brands have a similar target market?

About Our Air Hogs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.