Air Warriors Consumer Insights

Who buys Air Warriors? A Air Warriors consumer is generally lower income, Caucasian, and young adult age. Air Warriors consumers are more likely to purchase Air Warriors during larger pantry stocking trips. Brands such as Crayola, Suave, and Lindt also tend to be purchased in the same trip. Sample consumer insights data below.

Air Warriors Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.00
% of Basket $ (median)
11.8%
Total Basket $ (median)
$59.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Air Warriors Consumer Demographics

demographic
index
Female
103
Male
73
<24
88
25-34
122
35-44
114
45-54
74
55-64
43
65+
53
African American
58
Asian
73
Caucasian
106
Hispanic
88
demographic
index
Has Kids
124
No Kids
45
- $20k
101
$20k-40k
117
$40k-60k
97
$60k-80k
103
$80k-100k
101
$100k-125k
104
$125k +
71
No College
128
College
100
Adv. Degree
68

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Air Warriors Basket Affinity & Size

brand
basket affinity
Crayola 9.3x
Suave 7.0x
Lindt 7.0x
Listerine 6.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
281

Where is Air Warriors Purchased?

channels
index
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Bar-S 1.7x
Totino's Party Pizza 1.7x
Kool-Aid 1.7x

How Did They Pay?

method
index
Cash
124
Credit
87
Debit
107
Food Stamps
66

When is Air Warriors Purchased?

day of week
Sun
16.1%
Mon
11.9%
Tue
10.7%
Wed
10.3%
Thu
10.5%
Fri
20.0%
Sat
20.6%
time of day
Morning
13.3%
Noon
17.4%
Afternoon
33.3%
Evening
25.8%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Air Warriors consumers purchase?

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Why do Air Warriors consumers try new brands?

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Where do Air Warriors consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Air Warriors Target Market

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Who actually buys Air Warriors? Do these consumers match the intended target market of Air Warriors?

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What motivates the target market to purchase Air Warriors?

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What other target market should Air Warriors look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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