Air Wick Consumer Insights

Who buys Air Wick? A Air Wick consumer is generally lower income, African American, and senior age. Air Wick consumers are more likely to purchase Air Wick during larger pantry stocking trips. Brands such as Febreze, Glade, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Air Wick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.4%
Total Basket $ (median)
$53.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Air Wick Consumer Demographics

demographic
index
Female
99
Male
110
<24
106
25-34
100
35-44
97
45-54
101
55-64
106
65+
114
African American
210
Asian
104
Caucasian
87
Hispanic
154
demographic
index
Has Kids
92
No Kids
118
- $20k
115
$20k-40k
116
$40k-60k
104
$60k-80k
97
$80k-100k
95
$100k-125k
83
$125k +
90
No College
116
College
98
Adv. Degree
93

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Air Wick Basket Affinity & Size

brand
basket affinity
Febreze 16.0x
Glade 12.6x
Lysol 8.1x
Swiffer 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
324

Where is Air Wick Purchased?

channels
index
Club
166
Dollar
478
Drug
56
Food
47
Gas & Convenience
6
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Purina Friskies 1.4x
Glade 1.4x

How Did They Pay?

method
index
Cash
90
Credit
95
Debit
110
Food Stamps
64

When is Air Wick Purchased?

day of week
Sun
17.1%
Mon
11.8%
Tue
11.4%
Wed
12.0%
Thu
12.7%
Fri
15.4%
Sat
19.6%
time of day
Morning
15.2%
Noon
18.8%
Afternoon
35.1%
Evening
24.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Air Wick consumers purchase?

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Why do Air Wick consumers try new brands?

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Where do Air Wick consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Air Wick Target Market

Arrow and target

Who actually buys Air Wick? Do these consumers match the intended target market of Air Wick?

Thought bubble

What motivates the target market to purchase Air Wick?

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What other target market should Air Wick look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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