Air Wick Consumer Insights

Who buys Air Wick?

A Air Wick consumer is generally lower income, African American, and senior age. Air Wick consumers are more likely to purchase Air Wick during larger pantry stocking trips. Brands such as Febreze, Glade, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Air Wick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.4%
Total Basket $ (median)
$53.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Air Wick Consumer Demographics

demographic
index
Female
99
Male
110
<24
106
25-34
100
35-44
97
45-54
101
55-64
106
65+
114
African American
210
Asian
104
Caucasian
87
Hispanic
154
demographic
index
Has Kids
92
No Kids
118
- $20k
115
$20k-40k
116
$40k-60k
104
$60k-80k
97
$80k-100k
95
$100k-125k
83
$125k +
90
No College
116
College
98
Adv. Degree
93

Understand Air Wick Consumer Behavior

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Air Wick Basket Affinity & Size

brand
basket affinity
Febreze 16.0x
Glade 12.6x
Lysol 8.1x
Swiffer 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
324

Where is Air Wick Purchased?

channels
index
Club
166
Dollar
478
Drug
56
Food
47
Gas & Convenience
6
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Purina Friskies 1.4x
Glade 1.4x

How Did They Pay?

method
index
Cash
90
Credit
95
Debit
110
Food Stamps
64

When is Air Wick Purchased?

day of week
Sun
17.1%
Mon
11.8%
Tue
11.4%
Wed
12.0%
Thu
12.7%
Fri
15.4%
Sat
19.6%
time of day
Morning
15.2%
Noon
18.8%
Afternoon
35.1%
Evening
24.9%
Late
6.0%

About Our Air Wick Consumer Insights

How do we know who buys Air Wick? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Air Wick consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.