Airborne Consumer Insights

Who buys Airborne?

A Airborne consumer is generally very high income, Asian, and upper middle age. Airborne consumers are more likely to purchase Airborne during larger pantry stocking trips. Brands such as TRESemme, Puffs, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Airborne Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$41.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Airborne Consumer Demographics

demographic
index
Female
99
Male
107
<24
105
25-34
94
35-44
98
45-54
111
55-64
105
65+
77
African American
87
Asian
154
Caucasian
97
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
75
$20k-40k
76
$40k-60k
95
$60k-80k
91
$80k-100k
110
$100k-125k
112
$125k +
148
No College
71
College
101
Adv. Degree
131

Understand Airborne Consumer Behavior

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Airborne Basket Affinity & Size

brand
basket affinity
TRESemme 7.6x
Puffs 6.8x
Olay 6.8x
Kleenex 6.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
239

Where is Airborne Purchased?

channels
index
Beauty
30
Club
258
Dollar
60
Drug
191
Food
43
Gas & Convenience
5
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Oroweat 1.4x
Skippy 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
80
Credit
118
Debit
103
Food Stamps
20

When is Airborne Purchased?

day of week
Sun
14.8%
Mon
14.7%
Tue
12.9%
Wed
12.6%
Thu
13.8%
Fri
14.3%
Sat
16.9%
time of day
Morning
15.3%
Noon
18.5%
Afternoon
33.1%
Evening
27.7%
Late
5.4%

Get More Airborne Data

Contact us for the latest Airborne consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Airborne consumers switch to?

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Why do consumers stop buying Airborne products?

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Which retailers do Airborne shoppers prefer to shop at?

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What motivates consumers to try Airborne products?

Research the Airborne Target Market

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Who actually buys Airborne? Do these consumers match the intended target market of Airborne?

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What motivates the target market to purchase Airborne?

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What other target market should Airborne look at?

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Which other brands have a similar target market?

About Our Airborne Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.