Airheads Consumer Insights

Who buys Airheads?

A Airheads consumer is generally higher income, African American, and upper middle age. Airheads consumers are more likely to purchase Airheads during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Airheads Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
6.0%
Total Basket $ (median)
$24.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Airheads Consumer Demographics

demographic
index
Female
104
Male
65
<24
86
25-34
87
35-44
108
45-54
110
55-64
98
65+
58
African American
161
Asian
87
Caucasian
94
Hispanic
115
demographic
index
Has Kids
113
No Kids
71
- $20k
88
$20k-40k
96
$40k-60k
91
$60k-80k
112
$80k-100k
89
$100k-125k
114
$125k +
108
No College
87
College
97
Adv. Degree
132

Understand Airheads Consumer Behavior

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Airheads Basket Affinity & Size

brand
basket affinity
Skittles 19.0x
Twizzlers 9.5x
Kit Kat 8.0x
Twix 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
249

Where is Airheads Purchased?

channels
index
Beauty
0
Club
379
Dollar
421
Drug
100
Food
36
Gas & Convenience
33
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Hawaiian Punch 1.5x
Dannon Danimals 1.5x
Powerade 1.4x

How Did They Pay?

method
index
Cash
101
Credit
98
Debit
100
Food Stamps
134

When is Airheads Purchased?

day of week
Sun
13.4%
Mon
11.8%
Tue
13.9%
Wed
14.5%
Thu
16.1%
Fri
15.7%
Sat
14.7%
time of day
Morning
14.9%
Noon
18.1%
Afternoon
33.7%
Evening
28.7%
Late
4.6%

Get More Airheads Data

Better understand Airheads consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Airheads consumers switch to?

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Why do consumers stop buying Airheads products?

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Which retailers do Airheads shoppers prefer to shop at?

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What motivates consumers to try Airheads products?

Research the Airheads Target Market

Arrow and target

Who actually buys Airheads? Do these consumers match the intended target market of Airheads?

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What motivates the target market to buy Airheads?

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What other target market should Airheads look at?

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Which other brands have a similar target market?

About Our Airheads Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.