Ajax Consumer Insights

Who buys Ajax?

A Ajax consumer is generally very low income, African American, and adolescent age. Ajax consumers are more likely to purchase Ajax during larger pantry stocking trips. Brands such as Lysol, Angel Soft, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Ajax Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.89
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ajax Consumer Demographics

demographic
index
Female
97
Male
130
<24
168
25-34
100
35-44
91
45-54
105
55-64
106
65+
105
African American
221
Asian
152
Caucasian
81
Hispanic
149
demographic
index
Has Kids
94
No Kids
114
- $20k
154
$20k-40k
131
$40k-60k
111
$60k-80k
95
$80k-100k
78
$100k-125k
72
$125k +
63
No College
132
College
96
Adv. Degree
80

Understand Ajax Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ajax Basket Affinity & Size

brand
basket affinity
Lysol 5.7x
Angel Soft 5.7x
Goya 5.3x
Clorox 5.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
324

Where is Ajax Purchased?

channels
index
Beauty
1
Club
71
Dollar
566
Drug
150
Food
83
Gas & Convenience
11
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.4x
Marlboro Gold Pack 1.4x
Blue Bonnet 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
140
Credit
86
Debit
95
Food Stamps
91

When is Ajax Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.4%
Wed
12.2%
Thu
12.5%
Fri
15.4%
Sat
17.9%
time of day
Morning
17.1%
Noon
16.8%
Afternoon
33.8%
Evening
25.4%
Late
6.8%

Get More Ajax Data

Better understand Ajax consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Ajax consumers switch to?

Stop sign

Why do consumers stop buying Ajax products?

Store front

Which retailers do Ajax shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ajax products?

Research the Ajax Target Market

Arrow and target

Who actually buys Ajax? Do these consumers match the intended target market of Ajax?

Thought bubble

What motivates the target market to buy Ajax?

Magnifying glass

What other target market should Ajax look at?

Venn diagram

Which other brands have a similar target market?

About Our Ajax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.