Ajax Consumer Insights

Who buys Ajax?

A Ajax consumer is generally very low income, African American, and adolescent age. Ajax consumers are more likely to purchase Ajax during larger pantry stocking trips. Brands such as Lysol, Angel Soft, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Ajax Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.89
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ajax Consumer Demographics

demographic
index
Female
97
Male
130
<24
168
25-34
100
35-44
91
45-54
105
55-64
106
65+
105
African American
221
Asian
152
Caucasian
81
Hispanic
149
demographic
index
Has Kids
94
No Kids
114
- $20k
154
$20k-40k
131
$40k-60k
111
$60k-80k
95
$80k-100k
78
$100k-125k
72
$125k +
63
No College
132
College
96
Adv. Degree
80

Understand Ajax Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ajax Basket Affinity & Size

brand
basket affinity
Lysol 5.7x
Angel Soft 5.7x
Goya 5.3x
Clorox 5.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
324

Where is Ajax Purchased?

channels
index
Beauty
1
Club
71
Dollar
566
Drug
150
Food
83
Gas & Convenience
11
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.4x
Marlboro Gold Pack 1.4x
Blue Bonnet 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
140
Credit
86
Debit
95
Food Stamps
91

When is Ajax Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.4%
Wed
12.2%
Thu
12.5%
Fri
15.4%
Sat
17.9%
time of day
Morning
17.1%
Noon
16.8%
Afternoon
33.8%
Evening
25.4%
Late
6.8%

About Our Ajax Consumer Insights

How do we know who buys Ajax? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ajax consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.