Al Fresco Consumer Insights

Who buys Al Fresco?

A Al Fresco consumer is generally higher income, Caucasian, and young adult age. Al Fresco consumers are more likely to purchase Al Fresco during larger pantry stocking trips. Brands such as Jennie-O, Sabra, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Al Fresco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.50
% of Basket $ (median)
6.5%
Total Basket $ (median)
$69.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Al Fresco Consumer Demographics

demographic
index
Female
100
Male
101
<24
83
25-34
115
35-44
102
45-54
89
55-64
81
65+
77
African American
103
Asian
58
Caucasian
105
Hispanic
100
demographic
index
Has Kids
92
No Kids
118
- $20k
64
$20k-40k
63
$40k-60k
95
$60k-80k
106
$80k-100k
122
$100k-125k
126
$125k +
124
No College
54
College
99
Adv. Degree
158

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Al Fresco Basket Affinity & Size

brand
basket affinity
Jennie-O 10.2x
Sabra 7.7x
Johnsonville 6.6x
Perdue 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
516

Where is Al Fresco Purchased?

channels
index
Club
0
Drug
20
Food
186
Gas & Convenience
2
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.0x
Arnold 1.8x
Perdue 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
107
Credit
121
Debit
82
Food Stamps
75

When is Al Fresco Purchased?

day of week
Sun
20.6%
Mon
12.5%
Tue
12.2%
Wed
12.5%
Thu
10.3%
Fri
14.5%
Sat
17.4%
time of day
Morning
14.8%
Noon
16.7%
Afternoon
34.6%
Evening
27.7%
Late
6.1%

About Our Al Fresco Consumer Insights

How do we know who buys Al Fresco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Al Fresco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.