Alcon Consumer Insights

Who buys Alcon?

A Alcon consumer is generally slightly lower income, Asian, and senior age. Alcon consumers are more likely to purchase Alcon during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Alcon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.46
% of Basket $ (median)
18.3%
Total Basket $ (median)
$57.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alcon Consumer Demographics

demographic
index
Female
95
Male
145
<24
106
25-34
64
35-44
83
45-54
118
55-64
192
65+
298
African American
78
Asian
124
Caucasian
98
Hispanic
102
demographic
index
Has Kids
75
No Kids
156
- $20k
93
$20k-40k
81
$40k-60k
110
$60k-80k
102
$80k-100k
98
$100k-125k
110
$125k +
103
No College
82
College
102
Adv. Degree
114

Understand Alcon Consumer Behavior

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Alcon Basket Affinity & Size

brand
basket affinity
TRESemme 7.8x
Neutrogena 7.6x
Gerber Graduates 6.9x
Charmin 6.8x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
258

Where is Alcon Purchased?

channels
index
Beauty
264
Dollar
46
Drug
321
Food
6
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Cascade 1.4x
Neutrogena 1.4x
Charmin 1.3x

How Did They Pay?

method
index
Cash
119
Credit
107
Debit
96
Food Stamps
15

When is Alcon Purchased?

day of week
Sun
15.2%
Mon
16.1%
Tue
13.3%
Wed
11.6%
Thu
12.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
34.8%
Evening
26.3%
Late
6.3%

Get More Alcon Data

Contact us for the latest Alcon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Alcon consumers switch to?

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Why do consumers stop buying Alcon products?

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Which retailers do Alcon shoppers prefer to shop at?

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What motivates consumers to try Alcon products?

Research the Alcon Target Market

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Who actually buys Alcon? Do these consumers match the intended target market of Alcon?

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What motivates the target market to buy Alcon?

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What other target market should Alcon look at?

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Which other brands have a similar target market?

About Our Alcon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.