Alcon Consumer Insights

Who buys Alcon?

A Alcon consumer is generally slightly lower income, Asian, and senior age. Alcon consumers are more likely to purchase Alcon during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Alcon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.46
% of Basket $ (median)
18.3%
Total Basket $ (median)
$57.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alcon Consumer Demographics

demographic
index
Female
95
Male
145
<24
106
25-34
64
35-44
83
45-54
118
55-64
192
65+
298
African American
78
Asian
124
Caucasian
98
Hispanic
102
demographic
index
Has Kids
75
No Kids
156
- $20k
93
$20k-40k
81
$40k-60k
110
$60k-80k
102
$80k-100k
98
$100k-125k
110
$125k +
103
No College
82
College
102
Adv. Degree
114

Understand Alcon Consumer Behavior

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Alcon Basket Affinity & Size

brand
basket affinity
TRESemme 7.8x
Neutrogena 7.6x
Gerber Graduates 6.9x
Charmin 6.8x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
258

Where is Alcon Purchased?

channels
index
Beauty
264
Dollar
46
Drug
321
Food
6
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Cascade 1.4x
Neutrogena 1.4x
Charmin 1.3x

How Did They Pay?

method
index
Cash
119
Credit
107
Debit
96
Food Stamps
15

When is Alcon Purchased?

day of week
Sun
15.2%
Mon
16.1%
Tue
13.3%
Wed
11.6%
Thu
12.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
34.8%
Evening
26.3%
Late
6.3%

About Our Alcon Consumer Insights

How do we know who buys Alcon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Alcon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.