Aleve Consumer Insights

Who buys Aleve?

A Aleve consumer is generally very low income, African American, and senior age. Aleve consumers are more likely to purchase Aleve during larger pantry stocking trips. Brands such as Olay, Listerine, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Aleve Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
17.0%
Total Basket $ (median)
$44.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aleve Consumer Demographics

demographic
index
Female
100
Male
95
<24
84
25-34
80
35-44
88
45-54
113
55-64
168
65+
198
African American
140
Asian
84
Caucasian
100
Hispanic
98
demographic
index
Has Kids
83
No Kids
139
- $20k
107
$20k-40k
106
$40k-60k
95
$60k-80k
100
$80k-100k
98
$100k-125k
97
$125k +
100
No College
111
College
99
Adv. Degree
94

Understand Aleve Consumer Behavior

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Aleve Basket Affinity & Size

brand
basket affinity
Olay 7.9x
Listerine 6.0x
Dove 5.5x
Crest 5.4x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
247

Where is Aleve Purchased?

channels
index
Beauty
10
Club
135
Dollar
168
Drug
378
Food
59
Gas & Convenience
25
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Marlboro 1.5x
Boars Head 1.3x
Hellmann's 1.3x

How Did They Pay?

method
index
Cash
128
Credit
95
Debit
99
Food Stamps
34

When is Aleve Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
11.8%
Wed
12.1%
Thu
12.4%
Fri
15.8%
Sat
18.6%
time of day
Morning
16.2%
Noon
18.4%
Afternoon
34.4%
Evening
25.1%
Late
5.8%

About Our Aleve Consumer Insights

How do we know who buys Aleve? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Aleve consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.