Alexia Consumer Insights

Who buys Alexia?

A Alexia consumer is generally very high income, Caucasian, and young adult age. Alexia consumers are more likely to purchase Alexia during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Ore-Ida, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Alexia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$66.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alexia Consumer Demographics

demographic
index
Female
99
Male
108
<24
96
25-34
106
35-44
101
45-54
96
55-64
90
65+
87
African American
94
Asian
65
Caucasian
106
Hispanic
84
demographic
index
Has Kids
98
No Kids
105
- $20k
75
$20k-40k
83
$40k-60k
91
$60k-80k
101
$80k-100k
114
$100k-125k
113
$125k +
124
No College
72
College
101
Adv. Degree
130

Understand Alexia Consumer Behavior

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Alexia Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.5x
Ore-Ida 6.1x
Bertolli 5.2x
Almond Breeze 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
474

Where is Alexia Purchased?

channels
index
Club
22
Dollar
1
Drug
8
Food
195
Gas & Convenience
5
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Boars Head 1.5x
Almond Breeze 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
79
Credit
120
Debit
93
Food Stamps
98

When is Alexia Purchased?

day of week
Sun
19.0%
Mon
13.2%
Tue
11.8%
Wed
11.9%
Thu
11.8%
Fri
14.9%
Sat
17.4%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
36.6%
Evening
27.8%
Late
5.0%

Get More Alexia Data

Better understand Alexia consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Alexia consumers switch to?

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Why do consumers stop buying Alexia products?

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Which retailers do Alexia shoppers prefer to shop at?

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What motivates consumers to try Alexia products?

Research the Alexia Target Market

Arrow and target

Who actually buys Alexia? Do these consumers match the intended target market of Alexia?

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What motivates the target market to buy Alexia?

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What other target market should Alexia look at?

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Which other brands have a similar target market?

About Our Alexia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.