Alexia Consumer Insights

Who buys Alexia? Alexia consumers are generally very high income, Caucasian, and young adult age. Alexia consumers are more likely to purchase Alexia during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Ore-Ida, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Alexia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$66.44

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alexia Consumer Demographics

demographic
index
Female
99
Male
108
<24
96
25-34
106
35-44
101
45-54
96
55-64
90
65+
87
African American
94
Asian
65
Caucasian
106
Hispanic
84
demographic
index
Has Kids
98
No Kids
105
- $20k
75
$20k-40k
83
$40k-60k
91
$60k-80k
101
$80k-100k
114
$100k-125k
113
$125k +
124
No College
72
College
101
Adv. Degree
130

Understand Alexia Consumer Behavior

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Alexia Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.5x
Ore-Ida 6.1x
Bertolli 5.2x
Almond Breeze 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
474

Where is Alexia Purchased?

channels
index
Club
22
Dollar
1
Drug
8
Food
195
Gas & Convenience
5
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Boars Head 1.5x
Almond Breeze 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
79
Credit
120
Debit
93
Food Stamps
98

When is Alexia Purchased?

day of week
Sun
19.0%
Mon
13.2%
Tue
11.8%
Wed
11.9%
Thu
11.8%
Fri
14.9%
Sat
17.4%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
36.6%
Evening
27.8%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alexia consumers purchase?

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Why do Alexia consumers try new brands?

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Where do Alexia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alexia Target Market

Arrow and target

Who actually buys Alexia? Do these consumers match the intended target market of Alexia?

Thought bubble

What motivates the target market to purchase Alexia?

magnifying glass

What other target market should Alexia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us