Alka-Seltzer Consumer Insights

Who buys Alka-Seltzer?

A Alka-Seltzer consumer is generally lower income, African American, and senior age. Alka-Seltzer consumers are more likely to purchase Alka-Seltzer during larger pantry stocking trips. Brands such as Gain, Kleenex, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Alka-Seltzer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.96
% of Basket $ (median)
15.4%
Total Basket $ (median)
$38.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alka-Seltzer Consumer Demographics

demographic
index
Female
100
Male
98
<24
102
25-34
104
35-44
91
45-54
107
55-64
106
65+
116
African American
161
Asian
110
Caucasian
92
Hispanic
129
demographic
index
Has Kids
90
No Kids
122
- $20k
110
$20k-40k
123
$40k-60k
111
$60k-80k
99
$80k-100k
95
$100k-125k
85
$125k +
66
No College
118
College
99
Adv. Degree
84

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Alka-Seltzer Basket Affinity & Size

brand
basket affinity
Gain 5.0x
Kleenex 4.4x
Swiffer 4.3x
Puffs 4.2x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
243

Where is Alka-Seltzer Purchased?

channels
index
Beauty
8
Club
23
Dollar
242
Drug
360
Food
45
Gas & Convenience
13
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
137
Credit
77
Debit
98
Food Stamps
40

When is Alka-Seltzer Purchased?

day of week
Sun
14.8%
Mon
13.5%
Tue
13.5%
Wed
13.3%
Thu
12.5%
Fri
15.6%
Sat
16.9%
time of day
Morning
16.9%
Noon
15.6%
Afternoon
31.5%
Evening
28.1%
Late
7.9%

Get More Alka-Seltzer Data

Contact us for the latest Alka-Seltzer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Alka-Seltzer consumers switch to?

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Why do consumers stop buying Alka-Seltzer products?

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Which retailers do Alka-Seltzer shoppers prefer to shop at?

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What motivates consumers to try Alka-Seltzer products?

Research the Alka-Seltzer Target Market

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Who actually buys Alka-Seltzer? Do these consumers match the intended target market of Alka-Seltzer?

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What motivates the target market to purchase Alka-Seltzer?

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What other target market should Alka-Seltzer look at?

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Which other brands have a similar target market?

About Our Alka-Seltzer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.