Alka-Seltzer Consumer Insights

Who buys Alka-Seltzer? Alka-Seltzer consumers are generally lower income, African American, and senior age. Alka-Seltzer consumers are more likely to purchase Alka-Seltzer during larger pantry stocking trips. Brands such as Gain, Kleenex, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Alka-Seltzer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.96
% of Basket $ (median)
15.4%
Total Basket $ (median)
$38.67

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alka-Seltzer Consumer Demographics

demographic
index
Female
100
Male
98
<24
102
25-34
104
35-44
91
45-54
107
55-64
106
65+
116
African American
161
Asian
110
Caucasian
92
Hispanic
129
demographic
index
Has Kids
90
No Kids
122
- $20k
110
$20k-40k
123
$40k-60k
111
$60k-80k
99
$80k-100k
95
$100k-125k
85
$125k +
66
No College
118
College
99
Adv. Degree
84

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Alka-Seltzer Basket Affinity & Size

brand
basket affinity
Gain 5.0x
Kleenex 4.4x
Swiffer 4.3x
Puffs 4.2x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
243

Where is Alka-Seltzer Purchased?

channels
index
Beauty
8
Club
23
Dollar
242
Drug
360
Food
45
Gas & Convenience
13
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
137
Credit
77
Debit
98
Food Stamps
40

When is Alka-Seltzer Purchased?

day of week
Sun
14.8%
Mon
13.5%
Tue
13.5%
Wed
13.3%
Thu
12.5%
Fri
15.6%
Sat
16.9%
time of day
Morning
16.9%
Noon
15.6%
Afternoon
31.5%
Evening
28.1%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alka-Seltzer consumers purchase?

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Why do Alka-Seltzer consumers try new brands?

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Where do Alka-Seltzer consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alka-Seltzer Target Market

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Who actually buys Alka-Seltzer? Do these consumers match the intended target market of Alka-Seltzer?

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What motivates the target market to purchase Alka-Seltzer?

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What other target market should Alka-Seltzer look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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