Alka-Seltzer Plus Consumer Insights

Who buys Alka-Seltzer Plus?

A Alka-Seltzer Plus consumer is generally lower income, African American, and adolescent age. Alka-Seltzer Plus consumers are more likely to purchase Alka-Seltzer Plus during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Alka-Seltzer Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
23.2%
Total Basket $ (median)
$25.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Alka-Seltzer Plus Consumer Demographics

demographic
index
Female
100
Male
98
<24
110
25-34
108
35-44
91
45-54
106
55-64
101
65+
98
African American
177
Asian
119
Caucasian
91
Hispanic
118
demographic
index
Has Kids
91
No Kids
120
- $20k
114
$20k-40k
126
$40k-60k
110
$60k-80k
98
$80k-100k
94
$100k-125k
85
$125k +
63
No College
116
College
101
Adv. Degree
77

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Alka-Seltzer Plus Basket Affinity & Size

brand
basket affinity
Puffs 9.2x
Kleenex 5.3x
Glade 4.4x
Listerine 4.3x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
191

Where is Alka-Seltzer Plus Purchased?

channels
index
Beauty
6
Club
15
Dollar
270
Drug
397
Food
28
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Blue Bonnet 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
138
Credit
73
Debit
99
Food Stamps
37

When is Alka-Seltzer Plus Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.0%
Wed
13.7%
Thu
12.6%
Fri
15.6%
Sat
16.3%
time of day
Morning
17.3%
Noon
15.3%
Afternoon
31.2%
Evening
28.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Alka-Seltzer Plus consumers purchase?

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Why do Alka-Seltzer Plus consumers try new brands?

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Where do Alka-Seltzer Plus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Alka-Seltzer Plus Target Market

Arrow and target

Who actually buys Alka-Seltzer Plus? Do these consumers match the intended target market of Alka-Seltzer Plus?

Thought bubble

What motivates the target market to purchase Alka-Seltzer Plus?

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What other target market should Alka-Seltzer Plus look at?

venn diagram

Which other brands have a similar target market?

About Our Alka-Seltzer Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.