Alka-Seltzer Plus Consumer Insights

Who buys Alka-Seltzer Plus?

A Alka-Seltzer Plus consumer is generally lower income, African American, and adolescent age. Alka-Seltzer Plus consumers are more likely to purchase Alka-Seltzer Plus during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Alka-Seltzer Plus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
23.2%
Total Basket $ (median)
$25.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alka-Seltzer Plus Consumer Demographics

demographic
index
Female
100
Male
98
<24
110
25-34
108
35-44
91
45-54
106
55-64
101
65+
98
African American
177
Asian
119
Caucasian
91
Hispanic
118
demographic
index
Has Kids
91
No Kids
120
- $20k
114
$20k-40k
126
$40k-60k
110
$60k-80k
98
$80k-100k
94
$100k-125k
85
$125k +
63
No College
116
College
101
Adv. Degree
77

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Alka-Seltzer Plus Basket Affinity & Size

brand
basket affinity
Puffs 9.2x
Kleenex 5.3x
Glade 4.4x
Listerine 4.3x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
191

Where is Alka-Seltzer Plus Purchased?

channels
index
Beauty
6
Club
15
Dollar
270
Drug
397
Food
28
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Blue Bonnet 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
138
Credit
73
Debit
99
Food Stamps
37

When is Alka-Seltzer Plus Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.0%
Wed
13.7%
Thu
12.6%
Fri
15.6%
Sat
16.3%
time of day
Morning
17.3%
Noon
15.3%
Afternoon
31.2%
Evening
28.4%
Late
7.9%

About Our Alka-Seltzer Plus Consumer Insights

How do we know who buys Alka-Seltzer Plus? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Alka-Seltzer Plus consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.