Alka-Seltzer Plus Consumer Insights

Who buys Alka-Seltzer Plus?

A Alka-Seltzer Plus consumer is generally lower income, African American, and adolescent age. Alka-Seltzer Plus consumers are more likely to purchase Alka-Seltzer Plus during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Alka-Seltzer Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
23.2%
Total Basket $ (median)
$25.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Alka-Seltzer Plus Consumer Demographics

demographic
index
Female
100
Male
98
<24
110
25-34
108
35-44
91
45-54
106
55-64
101
65+
98
African American
177
Asian
119
Caucasian
91
Hispanic
118
demographic
index
Has Kids
91
No Kids
120
- $20k
114
$20k-40k
126
$40k-60k
110
$60k-80k
98
$80k-100k
94
$100k-125k
85
$125k +
63
No College
116
College
101
Adv. Degree
77

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Alka-Seltzer Plus Basket Affinity & Size

brand
basket affinity
Puffs 9.2x
Kleenex 5.3x
Glade 4.4x
Listerine 4.3x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
191

Where is Alka-Seltzer Plus Purchased?

channels
index
Beauty
6
Club
15
Dollar
270
Drug
397
Food
28
Gas & Convenience
8
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Blue Bonnet 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
138
Credit
73
Debit
99
Food Stamps
37

When is Alka-Seltzer Plus Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.0%
Wed
13.7%
Thu
12.6%
Fri
15.6%
Sat
16.3%
time of day
Morning
17.3%
Noon
15.3%
Afternoon
31.2%
Evening
28.4%
Late
7.9%

Get More Alka-Seltzer Plus Data

Contact us for the latest Alka-Seltzer Plus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Alka-Seltzer Plus consumers switch to?

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Why do consumers stop buying Alka-Seltzer Plus products?

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Which retailers do Alka-Seltzer Plus shoppers prefer to shop at?

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What motivates consumers to try Alka-Seltzer Plus products?

Research the Alka-Seltzer Plus Target Market

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Who actually buys Alka-Seltzer Plus? Do these consumers match the intended target market of Alka-Seltzer Plus?

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What motivates the target market to buy Alka-Seltzer Plus?

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What other target market should Alka-Seltzer Plus look at?

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Which other brands have a similar target market?

About Our Alka-Seltzer Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.