All (Laundry) Consumer Insights

Who buys All (Laundry)?

A All (Laundry) consumer is generally lower income, African American, and lower middle age. All (Laundry) consumers are more likely to purchase All (Laundry) during larger pantry stocking trips. Brands such as Cascade, Angel Soft, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

All (Laundry) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.97
% of Basket $ (median)
14.2%
Total Basket $ (median)
$56.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

All (Laundry) Consumer Demographics

demographic
index
Female
101
Male
89
<24
72
25-34
101
35-44
104
45-54
97
55-64
96
65+
95
African American
138
Asian
101
Caucasian
96
Hispanic
113
demographic
index
Has Kids
104
No Kids
92
- $20k
90
$20k-40k
106
$40k-60k
106
$60k-80k
101
$80k-100k
100
$100k-125k
96
$125k +
90
No College
97
College
101
Adv. Degree
99

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All (Laundry) Basket Affinity & Size

brand
basket affinity
Cascade 5.9x
Angel Soft 5.1x
Lysol 5.0x
Clorox 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
359

Where is All (Laundry) Purchased?

channels
index
Club
166
Dollar
162
Drug
161
Food
113
Gas & Convenience
2
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Fresh Selections 1.4x
Cinnamon Toast Crunch 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
107
Food Stamps
55

When is All (Laundry) Purchased?

day of week
Sun
17.7%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
11.3%
Fri
15.3%
Sat
18.7%
time of day
Morning
16.0%
Noon
18.4%
Afternoon
35.2%
Evening
25.0%
Late
5.5%

Get More All (Laundry) Data

Contact us for the latest All (Laundry) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do All (Laundry) consumers switch to?

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Why do consumers stop buying All (Laundry) products?

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Which retailers do All (Laundry) shoppers prefer to shop at?

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What motivates consumers to try All (Laundry) products?

Research the All (Laundry) Target Market

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Who actually buys All (Laundry)? Do these consumers match the intended target market of All (Laundry)?

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What motivates the target market to buy All (Laundry)?

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What other target market should All (Laundry) look at?

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Which other brands have a similar target market?

About Our All (Laundry) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.