All Oxi Consumer Insights

Who buys All Oxi?

A All Oxi consumer is generally lower income, Hispanic, and young adult age. All Oxi consumers are more likely to purchase All Oxi during larger pantry stocking trips. Brands such as Cascade, Dawn, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

All Oxi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
15.9%
Total Basket $ (median)
$62.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

All Oxi Consumer Demographics

demographic
index
Female
102
Male
80
<24
69
25-34
106
35-44
102
45-54
98
55-64
90
65+
85
African American
139
Asian
124
Caucasian
89
Hispanic
154
demographic
index
Has Kids
105
No Kids
89
- $20k
92
$20k-40k
111
$40k-60k
104
$60k-80k
97
$80k-100k
101
$100k-125k
91
$125k +
96
No College
105
College
101
Adv. Degree
86

Understand All Oxi Consumer Behavior

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All Oxi Basket Affinity & Size

brand
basket affinity
Cascade 7.3x
Dawn 6.0x
Clorox 5.8x
Softsoap 5.8x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
272

Where is All Oxi Purchased?

channels
index
Club
234
Dollar
97
Drug
274
Food
90
Gas & Convenience
2
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Goya 1.5x
Scott 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
88
Credit
100
Debit
109
Food Stamps
56

When is All Oxi Purchased?

day of week
Sun
19.2%
Mon
13.0%
Tue
11.9%
Wed
11.0%
Thu
10.9%
Fri
15.5%
Sat
18.6%
time of day
Morning
14.7%
Noon
18.4%
Afternoon
37.1%
Evening
25.3%
Late
4.4%

About Our All Oxi Consumer Insights

How do we know who buys All Oxi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the All Oxi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.