All Small & Mighty Consumer Insights

Who buys All Small & Mighty? All Small & Mighty consumers are generally median income, African American, and upper middle age. All Small & Mighty consumers are more likely to purchase All Small & Mighty during larger pantry stocking trips. Brands such as Cascade, Lysol, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

All Small & Mighty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.2%
Total Basket $ (median)
$54.35

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

All Small & Mighty Consumer Demographics

demographic
index
Female
104
Male
65
<24
66
25-34
94
35-44
102
45-54
116
55-64
91
65+
78
African American
139
Asian
51
Caucasian
101
Hispanic
115
demographic
index
Has Kids
101
No Kids
98
- $20k
99
$20k-40k
100
$40k-60k
110
$60k-80k
115
$80k-100k
98
$100k-125k
82
$125k +
81
No College
105
College
100
Adv. Degree
96

Understand All Small & Mighty Consumer Behavior

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All Small & Mighty Basket Affinity & Size

brand
basket affinity
Cascade 5.7x
Lysol 4.8x
Charmin 4.8x
Totino's Party Pizza 4.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
418

Where is All Small & Mighty Purchased?

channels
index
Drug
18
Food
113
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Sunny Meadow 1.5x
Hefty 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
94
Credit
89
Debit
117
Food Stamps
54

When is All Small & Mighty Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.3%
Wed
13.7%
Thu
13.7%
Fri
14.5%
Sat
17.0%
time of day
Morning
16.4%
Noon
16.1%
Afternoon
34.6%
Evening
26.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do All Small & Mighty consumers purchase?

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Why do All Small & Mighty consumers try new brands?

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Where do All Small & Mighty consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the All Small & Mighty Target Market

Arrow and target

Who actually buys All Small & Mighty? Do these consumers match the intended target market of All Small & Mighty?

Thought bubble

What motivates the target market to purchase All Small & Mighty?

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What other target market should All Small & Mighty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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