All Small & Mighty Consumer Insights

Who buys All Small & Mighty?

A All Small & Mighty consumer is generally median income, African American, and upper middle age. All Small & Mighty consumers are more likely to purchase All Small & Mighty during larger pantry stocking trips. Brands such as Cascade, Lysol, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

All Small & Mighty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.2%
Total Basket $ (median)
$54.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

All Small & Mighty Consumer Demographics

demographic
index
Female
104
Male
65
<24
66
25-34
94
35-44
102
45-54
116
55-64
91
65+
78
African American
139
Asian
51
Caucasian
101
Hispanic
115
demographic
index
Has Kids
101
No Kids
98
- $20k
99
$20k-40k
100
$40k-60k
110
$60k-80k
115
$80k-100k
98
$100k-125k
82
$125k +
81
No College
105
College
100
Adv. Degree
96

Understand All Small & Mighty Consumer Behavior

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All Small & Mighty Basket Affinity & Size

brand
basket affinity
Cascade 5.7x
Lysol 4.8x
Charmin 4.8x
Totino's Party Pizza 4.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
418

Where is All Small & Mighty Purchased?

channels
index
Drug
18
Food
113
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Sunny Meadow 1.5x
Hefty 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
94
Credit
89
Debit
117
Food Stamps
54

When is All Small & Mighty Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.3%
Wed
13.7%
Thu
13.7%
Fri
14.5%
Sat
17.0%
time of day
Morning
16.4%
Noon
16.1%
Afternoon
34.6%
Evening
26.1%
Late
6.8%

About Our All Small & Mighty Consumer Insights

How do we know who buys All Small & Mighty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the All Small & Mighty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.